Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lamar Tyler.

🎯 Purpose of the Interview

To spotlight Lamar Tyler’s entrepreneurial journey, the growth of his platform Traffic, Sales & Profit (TSP), and to share actionable insights for Black entrepreneurs on building scalable, profitable businesses from side hustles.

🧭 Key Themes & Takeaways 1. Branding with Purpose
Lamar emphasizes the importance of clear, relatable branding.
His previous brand, Black and Married with Kids, succeeded because the name instantly resonated with its audience.
Quote:

“If they can hear the name, they can see it and say, ‘Hey, that’s for me.’”

2. Side Hustle to Main Hustle
Most Black entrepreneurs start businesses while working full-time jobs.
Success requires treating the side hustle like a real business from day one.
Quote:

“There is no perfect time. The time to get started is now.”

3. Consistency & Growth
TSP’s first event in 2016 had only 47 attendees, half of whom came for free.
Growth came from consistency and listening to the community.
Quote:

“Sometimes all you need is confirmation.”

4. Customer Experience & Branding
Inspired by Disney’s “unexpected touchpoints,” Lamar expanded branding beyond the event space to include the hotel exterior and even airport baggage claim.
Quote:

“We brand everything from the lobby to the pool… to make it feel like home.”

5. Faith & Execution
Faith plays a central role in Lamar’s business philosophy.
He encourages entrepreneurs to act on the opportunities they pray for.
Quote:

“You pray to get the opportunity, now you want to do all the work too.”

6. Scaling vs. Growing
Growth increases revenue and expenses; scaling increases revenue without proportional expense growth.
TSP Scale is a new event focused on helping businesses reach this level.
Quote:

“Scale is where the real money comes in.”

7. Lever-Driven Growth System
Lamar outlines systems for:

Proposal processes
Upselling
Referral systems
Creating experiences that justify premium pricing
Quote:

“If you create an experience around what you do, you can charge two, three, four times more.”

8. Platform & Community
Lamar transitioned from doing all the speaking to empowering others in his community.
He believes in giving others a platform to grow.
Quote:

“Too many artists try to hold on too tight… and miss out on the blessing.”

🌟 Notable Guests & Surprises at TSP Events
Surprise appearances by Magic Johnson, Issa Rae, Master P, Jermaine Dupri, Janice Bryant Howroyd, and Ambassador Andrew Young.
Quote:

“If you want to be it, you need to see it.”

📍 Event Details
New Event: TSP Scale
Location: Atlanta Westin Gwinnett, Gwinnett County, GA
Website: TSPScale.com

#SHMS #STRAW #BEST

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed&nbsp;Lamar Tyler.
<hr>
🎯 Purpose of the Interview
To spotlight Lamar Tyler&rsquo;s entrepreneurial journey, the growth of his platform Traffic, Sales &amp; Profit (TSP), and to share actionable insights for Black entrepreneurs on building scalable, profitable businesses from side hustles.
<hr>
🧭 Key Themes &amp; Takeaways 1. Branding with Purpose
<ul>
<li>Lamar emphasizes the importance of clear, relatable branding.</li>
<li>His previous brand, Black and Married with Kids, succeeded because the name instantly resonated with its audience.</li>
<li>Quote:</li>
</ul>
<blockquote>
&ldquo;If they can hear the name, they can see it and say, &lsquo;Hey, that&rsquo;s for me.&rsquo;&rdquo;
</blockquote>
<hr>
2. Side Hustle to Main Hustle
<ul>
<li>Most Black entrepreneurs start businesses while working full-time jobs.</li>
<li>Success requires treating the side hustle like a real business from day one.</li>
<li>Quote:</li>
</ul>
<blockquote>
&ldquo;There is no perfect time. The time to get started is now.&rdquo;
</blockquote>
<hr>
3. Consistency &amp; Growth
<ul>
<li>TSP&rsquo;s first event in 2016 had only 47 attendees, half of whom came for free.</li>
<li>Growth came from consistency and listening to the community.</li>
<li>Quote:</li>
</ul>
<blockquote>
&ldquo;Sometimes all you need is confirmation.&rdquo;
</blockquote>
<hr>
4. Customer Experience &amp; Branding
<ul>
<li>Inspired by Disney&rsquo;s &ldquo;unexpected touchpoints,&rdquo; Lamar expanded branding beyond the event space to include the hotel exterior and even airport baggage claim.</li>
<li>Quote:</li>
</ul>
<blockquote>
&ldquo;We brand everything from the lobby to the pool&hellip; to make it feel like home.&rdquo;
</blockquote>
<hr>
5. Faith &amp; Execution
<ul>
<li>Faith plays a central role in Lamar&rsquo;s business philosophy.</li>
<li>He encourages entrepreneurs to act on the opportunities they pray for.</li>
<li>Quote:</li>
</ul>
<blockquote>
&ldquo;You pray to get the opportunity, now you want to do all the work too.&rdquo;
</blockquote>
<hr>
6. Scaling vs. Growing
<ul>
<li>Growth increases revenue and expenses; scaling increases revenue without proportional expense growth.</li>
<li>TSP Scale is a new event focused on helping businesses reach this level.</li>
<li>Quote:</li>
</ul>
<blockquote>
&ldquo;Scale is where the real money comes in.&rdquo;
</blockquote>
<hr>
7. Lever-Driven Growth System
<ul>
<li>Lamar outlines systems for:
<ul>
<li>Proposal processes</li>
<li>Upselling</li>
<li>Referral systems</li>
<li>Creating experiences that justify premium pricing</li>
</ul>
</li>
<li>Quote:</li>
</ul>
<blockquote>
&ldquo;If you create an experience around what you do, you can charge two, three, four times more.&rdquo;
</blockquote>
<hr>
8. Platform &amp; Community
<ul>
<li>Lamar transitioned from doing all the speaking to empowering others in his community.</li>
<li>He believes in giving others a platform to grow.</li>
<li>Quote:</li>
</ul>
<blockquote>
&ldquo;Too many artists try to hold on too tight&hellip; and miss out on the blessing.&rdquo;
</blockquote>
<hr>
🌟 Notable Guests &amp; Surprises at TSP Events
<ul>
<li>Surprise appearances by Magic Johnson, Issa Rae, Master P, Jermaine Dupri, Janice Bryant Howroyd, and Ambassador Andrew Young.</li>
<li>Quote:</li>
</ul>
<blockquote>
&ldquo;If you want to be it, you need to see it.&rdquo;
</blockquote>
<hr>
📍 Event Details
<ul>
<li>New Event: TSP Scale</li>
<li>Location: Atlanta Westin Gwinnett, Gwinnett County, GA</li>
<li>Website: TSPScale.com</li>
</ul>
<hr>
#SHMS #STRAW #BEST

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!

https://www.moneymakingconversations.com

https://www.youtube.com/MoneyMakingConversations

https://www.facebook.com/MoneyMakingConversations/

https://twitter.com/moneymakingconv

https://www.instagram.com/moneymakingconversations/

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!
https://www.moneymakingconversations.com
https://www.youtube.com/MoneyMakingConversations
https://www.facebook.com/MoneyMakingConversations/
https://twitter.com/moneymakingconv
https://www.instagram.com/moneymakingconversations/

Money Making Conversations Master Class

Brand Building: How to convert your side hustle to your main business.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/af4ab37c-2db1-42e9-9139-b36900944d9a/transcript

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