Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success.

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Success mindset podcast

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed LaVashia Davis.

Guest: LaVashia Davis, Founder of Ell Wess Advisors (boutique family office and wealth management firm)
Host: Rushion McDonald
Topic: Building multigenerational wealth, family wealth planning, asset protection, and creating lasting legacies. 

Purpose of the Interview

The interview focuses on helping first-generation wealth builders and entrepreneurs understand that wealth creation is about more than investments. Davis explains how families can organize, protect, grow, and transfer wealth across generations by treating their family finances as a structured enterprise rather than simply accumulating money.

A central theme is that many successful individuals earn substantial incomes but lack a blueprint for preserving and transferring wealth. Davis advocates for intentional planning, legal structures, family involvement, and asset protection to create lasting legacies. 

Key Takeaways 1. Wealth Requires a Blueprint

Davis explains that creating a legacy does not happen automatically. Families need a deliberate plan, legal structures, and defined roles if they want wealth to survive beyond one generation. [Lavashia D...(Podcast) | Txt]

Takeaway: Making money and building wealth are not the same. Wealth requires systems and succession planning.

2. Family Should Be Treated as an Asset

One of Davis's strongest messages is that family members can play meaningful roles in wealth-building efforts.

She argues that when people think about legacy, they often overlook the importance of human relationships and family participation. Wealth-transfer strategies frequently require successors, trustees, managers, and beneficiaries. Many of those roles can be filled by family members. [Lavashia D...(Podcast) | Txt]

Takeaway: Family can be a strategic asset when properly organized and aligned.

3. Not Every Family Member Contributes Equally

Davis acknowledges that some family members may behave more like liabilities than assets.

Using a balance-sheet analogy, she explains that every family includes both contributors and individuals who may create financial burdens. The key is identifying those dynamics without allowing them to derail long-term wealth planning. [Lavashia D...(Podcast) | Txt]

Takeaway: Successful family wealth planning requires honest assessment of family dynamics.

4. Wealth Management Is More Than Investments

Davis differentiates her firm's approach from traditional investment-focused advisory services.

Her firm begins with:
Family and wealth governance
Legal structures
Estate planning
Tax planning
Business succession planning
Preparing future generations to inherit wealth

Investments are addressed after these foundational elements are in place. [Lavashia D...(Podcast) | Txt]

Takeaway: Investments should support a broader wealth strategy, not drive it.

5. "Your Family Is a Business"

One of Davis's most memorable concepts is that families should think of themselves as enterprises.

She advises clients to separate their “wealth business” from their personal household and to create structures that can survive beyond their lifetime. [Lavashia D...(Podcast) | Txt]

Takeaway: Families should operate with the same intentionality that successful businesses use.

6. First-Generation Wealth Creates Unique Challenges

Davis specializes in serving people who are the first high earners or successful entrepreneurs within their families.

She notes that these individuals often face challenges that previous generations never had to navigate, including:
Sudden financial complexity
Family expectations
Tax planning
Asset protection
Wealth transfer decisions [Lavashia D...(Podcast) | Txt]

Takeaway: New wealth requires new skills and specialized guidance.

7. There Are Four Forms of Capital

Davis identifies four sources of capital:
Human Capital – people, family, relationships
Intellectual Capital – knowledge and expertise
Social Capital – networks and connections
Financial Capital – money and assets

She argues that most families focus only on financial capital while neglecting the others. [Lavashia D...(Podcast) | Txt]

Takeaway: Wealth is broader than money.

8. Asset Protection Is Essential

Davis warns that unprotected assets can disappear quickly due to lawsuits, business failures, creditor claims, or debt obligations.

She emphasizes the importance of proper ownership structures, legal entities, and asset protection strategies. [Lavashia D...(Podcast) | Txt]

Takeaway: Wealth must be protected as carefully as it is created.

9. Different Advisors Serve Different Stages of Wealth

When McDonald asks how people should evaluate their current financial advisor, Davis provides a thoughtful perspective:

An advisor who helped someone build their first million dollars may not be the right advisor to help them grow to ten million dollars. Increased wealth often brings more complexity and a need for broader expertise. [Lavashia D...(Podcast) | Txt]

Takeaway: Financial advisory needs evolve as wealth grows.

Notable Quotes On Family and Legacy

"Your family is your God-given team, not your liability." [Lavashia D...(Podcast) | Txt]

On Wealth Planning

"When you say that you want to build something that's long lasting or you want to create a legacy for children, there's a blueprint that needs to be followed." [Lavashia D...(Podcast) | Txt]

On Family Dynamics

"Your family even has a balance sheet when it comes to assets and liabilities." [Lavashia D...(Podcast) | Txt]

On Financial Complexity

"My particular mission is the first-generation families who want to make an exponential difference in their families." [Lavashia D...(Podcast) | Txt]

On Her Approach

"We don't begin with investments. We begin by stabilizing and creating a way that you really want to operate your wealth business." [Lavashia D...(Podcast) | Txt]

On Family Wealth

"Your family and your finances are definitely a business." [Lavashia D...(Podcast) | Txt]

On Wealth Building

"Your family is in the business of growing the value of your last name. Period." [Lavashia D...(Podcast) | Txt]

On Capital

"The four sources of capital are human capital, intellectual capital, social capital, and financial capital." [Lavashia D...(Podcast) | Txt]

On Asset Protection

"The wealth you build can be taken if it's not protected." [Lavashia D...(Podcast) | Txt]

On Advisor Selection

"The advisor that may have gotten you to your first million... may not be the advisor that can get you to ten million." [Lavashia D...(Podcast) | Txt]

Overall Message

Lavashia Davis's core message is that wealth is not simply about earning or investing money—it is about building systems, structures, and family alignment that allow wealth to endure across generations. By treating the family as an asset, activating multiple forms of capital, protecting assets legally, and planning intentionally, families can transform income into legacy. #SHMS #BEST #STRAW

Listen and subscribe to Money Making Conversations on <a href="https://www.iheart.com/podcast/1119-money-making-conversation-28341098/" data-auth="NotApplicable" data-linkindex="0">iHeartRadio</a>,&nbsp;<a href="https://podcasts.apple.com/us/podcast/money-making-conversations-master-class/id1264705641" data-auth="NotApplicable" data-linkindex="1">Apple Podcasts</a>,&nbsp;<a href="https://open.spotify.com/show/3ABAQdTXqAnhGwxrsjFa5y" data-auth="NotApplicable" data-linkindex="2">Spotify</a>, <a href="http://www.moneymakingconversations.com/subscribe/">www.moneymakingconversations.com/subscribe/</a> or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.&nbsp; I want to alert you, so you don&rsquo;t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.&nbsp; Keep winning!
Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success.
Business Podcast
Entrepreneurship
Small Business
Business Growth
Financial Literacy
Wealth Building
Black Entrepreneurs
Minority Business
Leadership
Executive Leadership
Business Funding
Marketing Strategies
Personal Development
Startup Advice
Sales Training
CEO Interviews
Founder Stories
Professional Development
Economic Empowerment
Business Success
Networking
Brand Building
Innovation
How to start a business
Small business funding
Entrepreneur success stories
Business leadership podcast
Wealth building strategies
Black entrepreneur podcast
Minority business development
Marketing for small businesses
Business growth strategies
Startup funding opportunities
Executive leadership training
Financial literacy education
Success mindset podcast
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed LaVashia Davis.
Guest: LaVashia Davis, Founder of Ell Wess Advisors (boutique family office and wealth management firm) Host: Rushion McDonald Topic: Building multigenerational wealth, family wealth planning, asset protection, and creating lasting legacies.&nbsp;
Purpose of the Interview
The interview focuses on helping first-generation wealth builders and entrepreneurs understand that wealth creation is about more than investments. Davis explains how families can organize, protect, grow, and transfer wealth across generations by treating their family finances as a structured enterprise rather than simply accumulating money.
A central theme is that many successful individuals earn substantial incomes but lack a blueprint for preserving and transferring wealth. Davis advocates for intentional planning, legal structures, family involvement, and asset protection to create lasting legacies.&nbsp;
<hr>
Key Takeaways 1. Wealth Requires a Blueprint
Davis explains that creating a legacy does not happen automatically. Families need a deliberate plan, legal structures, and defined roles if they want wealth to survive beyond one generation. <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
Takeaway: Making money and building wealth are not the same. Wealth requires systems and succession planning.
<hr>
2. Family Should Be Treated as an Asset
One of Davis's strongest messages is that family members can play meaningful roles in wealth-building efforts.
She argues that when people think about legacy, they often overlook the importance of human relationships and family participation. Wealth-transfer strategies frequently require successors, trustees, managers, and beneficiaries. Many of those roles can be filled by family members. <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
Takeaway: Family can be a strategic asset when properly organized and aligned.
<hr>
3. Not Every Family Member Contributes Equally
Davis acknowledges that some family members may behave more like liabilities than assets.
Using a balance-sheet analogy, she explains that every family includes both contributors and individuals who may create financial burdens. The key is identifying those dynamics without allowing them to derail long-term wealth planning. <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
Takeaway: Successful family wealth planning requires honest assessment of family dynamics.
<hr>
4. Wealth Management Is More Than Investments
Davis differentiates her firm's approach from traditional investment-focused advisory services.
Her firm begins with:
<ul>
<li>Family and wealth governance</li>
<li>Legal structures</li>
<li>Estate planning</li>
<li>Tax planning</li>
<li>Business succession planning</li>
<li>Preparing future generations to inherit wealth</li>
</ul>
Investments are addressed after these foundational elements are in place. <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
Takeaway: Investments should support a broader wealth strategy, not drive it.
<hr>
5. "Your Family Is a Business"
One of Davis's most memorable concepts is that families should think of themselves as enterprises.
She advises clients to separate their &ldquo;wealth business&rdquo; from their personal household and to create structures that can survive beyond their lifetime. <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
Takeaway: Families should operate with the same intentionality that successful businesses use.
<hr>
6. First-Generation Wealth Creates Unique Challenges
Davis specializes in serving people who are the first high earners or successful entrepreneurs within their families.
She notes that these individuals often face challenges that previous generations never had to navigate, including:
<ul>
<li>Sudden financial complexity</li>
<li>Family expectations</li>
<li>Tax planning</li>
<li>Asset protection</li>
<li>Wealth transfer decisions <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a></li>
</ul>
Takeaway: New wealth requires new skills and specialized guidance.
<hr>
7. There Are Four Forms of Capital
Davis identifies four sources of capital:
<ol>
<li>Human Capital &ndash; people, family, relationships</li>
<li>Intellectual Capital &ndash; knowledge and expertise</li>
<li>Social Capital &ndash; networks and connections</li>
<li>Financial Capital &ndash; money and assets</li>
</ol>
She argues that most families focus only on financial capital while neglecting the others. <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
Takeaway: Wealth is broader than money.
<hr>
8. Asset Protection Is Essential
Davis warns that unprotected assets can disappear quickly due to lawsuits, business failures, creditor claims, or debt obligations.
She emphasizes the importance of proper ownership structures, legal entities, and asset protection strategies. <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
Takeaway: Wealth must be protected as carefully as it is created.
<hr>
9. Different Advisors Serve Different Stages of Wealth
When McDonald asks how people should evaluate their current financial advisor, Davis provides a thoughtful perspective:
An advisor who helped someone build their first million dollars may not be the right advisor to help them grow to ten million dollars. Increased wealth often brings more complexity and a need for broader expertise. <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
Takeaway: Financial advisory needs evolve as wealth grows.
<hr>
Notable Quotes On Family and Legacy
<blockquote>
"Your family is your God-given team, not your liability." <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
</blockquote>
<hr>
On Wealth Planning
<blockquote>
"When you say that you want to build something that's long lasting or you want to create a legacy for children, there's a blueprint that needs to be followed." <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
</blockquote>
<hr>
On Family Dynamics
<blockquote>
"Your family even has a balance sheet when it comes to assets and liabilities." <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
</blockquote>
<hr>
On Financial Complexity
<blockquote>
"My particular mission is the first-generation families who want to make an exponential difference in their families." <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
</blockquote>
<hr>
On Her Approach
<blockquote>
"We don't begin with investments. We begin by stabilizing and creating a way that you really want to operate your wealth business." <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
</blockquote>
<hr>
On Family Wealth
<blockquote>
"Your family and your finances are definitely a business." <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
</blockquote>
<hr>
On Wealth Building
<blockquote>
"Your family is in the business of growing the value of your last name. Period." <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
</blockquote>
<hr>
On Capital
<blockquote>
"The four sources of capital are human capital, intellectual capital, social capital, and financial capital." <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
</blockquote>
<hr>
On Asset Protection
<blockquote>
"The wealth you build can be taken if it's not protected." <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
</blockquote>
<hr>
On Advisor Selection
<blockquote>
"The advisor that may have gotten you to your first million... may not be the advisor that can get you to ten million." <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">[Lavashia D...(Podcast) | Txt]</a>
</blockquote>
<hr>
Overall Message
Lavashia Davis's core message is that wealth is not simply about earning or investing money&mdash;it is about building systems, structures, and family alignment that allow wealth to endure across generations. By treating the family as an asset, activating multiple forms of capital, protecting assets legally, and planning intentionally, families can transform income into legacy. <a href="https://rushionmcdonald-my.sharepoint.com/personal/admin_rushionmcdonald_onmicrosoft_com/Documents/Microsoft%20Copilot%20Chat%20Files/Lavashia%20Davis%20(Podcast).txt">#SHMS #BEST #STRAW</a>

Rushion McDonald is the Executive Producer of The Stephen A. Smith Show (Sports) and Straight Shooter with Stephen A. (Politics), both airing nationally on SiriusXM channels 82 and 124. His creative vision and production leadership help drive conversations that shape sports, culture, politics, and entertainment. He also co-created the nationally syndicated Steve Harvey Morning Show, one of the most successful radio programs in America.

As host and executive producer of Money Making Conversations Master Class, America’s premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast, Rushion provides a platform where successful entrepreneurs, executives, founders, celebrities, nonprofit leaders, and industry experts share actionable strategies for growth and success. Reaching more than 1.2 million monthly listeners and syndicated across 20 HBCU radio stations, the show empowers audiences to build businesses, increase financial confidence, and create generational wealth.

Rushion co-hosts and Executive Produces What Is Rich? Live! A dynamic weekly talk show hosted by NAACP Image Award-winning media personalities Jerome D. Love and Rushion McDonald. The show delivers financial literacy tools, business insights, and interviews designed to inspire growth and success. It airs Saturdays at 5 PM EST reaching a digital audience of 2 million viewers.

A powerhouse in television, radio, film, and digital media, this two-time Emmy Award winner and NAACP Image Award recipient has built an extraordinary career. His influence extends across decades of media innovation, talent development, brand storytelling, and audience engagement. He is also making an impact in music through his work with R&B icon Keith Sweat.

In addition to his media ventures, Rushion supports purpose-driven fundraising and community impact through WePowerFundraisers.com, an innovative platform that helps schools, nonprofits, faith-based organizations, and community groups raise funds.

Honored at Ben Crump's Human Rights Honors with the 2026 Media Mogul Award, Rushion also received the 2026 Bridge Builder Award from Omega Psi Phi Fraternity, Inc. International Undergraduate Summit, the 2025 Speak Sell Shine Mentor of the Year Award, STEM Atlanta Women’s 2024 Man of the Year Award, and the 2023 Atlanta Business League Men of Influence recognition. His company, 3815 Media, Inc., was named the 2023 GMSDC Supplier of the Year, further establishing the organization as a premier creative, production, and business development company.

https://www.moneymakingconversations.com

https://www.youtube.com/MoneyMakingConversations

https://www.facebook.com/MoneyMakingConversations/

https://twitter.com/moneymakingconv

https://www.instagram.com/moneymakingconversations/

Rushion McDonald is the Executive Producer of The Stephen A. Smith Show (Sports) and Straight Shooter with Stephen A. (Politics), both airing nationally on SiriusXM channels 82 and 124. His creative vision and production leadership help drive conversations that shape sports, culture, politics, and entertainment. He also co-created the nationally syndicated Steve Harvey Morning Show, one of the most successful radio programs in America.
As host and executive producer of Money Making Conversations Master Class, America&rsquo;s premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast, Rushion provides a platform where successful entrepreneurs, executives, founders, celebrities, nonprofit leaders, and industry experts share actionable strategies for growth and success. Reaching more than 1.2 million monthly listeners and syndicated across 20 HBCU radio stations, the show empowers audiences to build businesses, increase financial confidence, and create generational wealth.
Rushion co-hosts and Executive Produces What Is Rich? Live! A dynamic weekly talk show hosted by NAACP Image Award-winning media personalities Jerome D. Love and Rushion McDonald. The show delivers financial literacy tools, business insights, and interviews designed to inspire growth and success. It airs Saturdays at 5 PM EST reaching a digital audience of 2 million viewers.
A powerhouse in television, radio, film, and digital media, this two-time Emmy Award winner and NAACP Image Award recipient has built an extraordinary career. His influence extends across decades of media innovation, talent development, brand storytelling, and audience engagement. He is also making an impact in music through his work with R&amp;B icon Keith Sweat.
In addition to his media ventures, Rushion supports purpose-driven fundraising and community impact through WePowerFundraisers.com, an innovative platform that helps schools, nonprofits, faith-based organizations, and community groups raise funds.
Honored at Ben Crump's Human Rights Honors with the 2026 Media Mogul Award, Rushion also received the 2026 Bridge Builder Award from Omega Psi Phi Fraternity, Inc. International Undergraduate Summit, the 2025 Speak Sell Shine Mentor of the Year Award, STEM Atlanta Women&rsquo;s 2024 Man of the Year Award, and the 2023 Atlanta Business League Men of Influence recognition. His company, 3815 Media, Inc., was named the 2023 GMSDC Supplier of the Year, further establishing the organization as a premier creative, production, and business development company.
https://www.moneymakingconversations.com
https://www.youtube.com/MoneyMakingConversations
https://www.facebook.com/MoneyMakingConversations/
https://twitter.com/moneymakingconv
https://www.instagram.com/moneymakingconversations/

Money Making Conversations Master Class

Financial Talk: She explains why making money and building wealth are not the same. 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fa67115c-76c3-455d-ae95-b4930155111a/transcript