Two-time Emmy and Three-NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Lynn Richardson.  Financial planning executive and fan-favorite Dr. Lynn Richardson returns to dispense invaluable information for the listeners! This time, she brings with her information on how to manage debt properly, how the Black community’s skepticism of the finance sector will only hurt them in the end, and the secret tax write-off that every family with a home-based business rarely takes advantage of employing their children in their business. That’s right, child labor is perfectly legal if you follow the right steps! Curious? Skeptical? Both? Well then, there is no better solution than listening to this episode of Money Making Conversations Master Class. 

#STRAW

Two-time Emmy and Three-NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Lynn Richardson.  Financial planning executive and fan-favorite Dr. Lynn Richardson returns to dispense invaluable information for the listeners! This time, she brings with her information on how to manage debt properly, how the Black community’s skepticism of the finance sector will only hurt them in the end, and the secret tax write-off that every family with a home-based business rarely takes advantage of employing their children in their business. That’s right, child labor is perfectly legal if you follow the right steps! Curious? Skeptical? Both? Well then, there is no better solution than listening to this episode of Money Making Conversations Master Class. 
#STRAW

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!

https://www.moneymakingconversations.com

https://www.youtube.com/MoneyMakingConversations

https://www.facebook.com/MoneyMakingConversations/

https://twitter.com/moneymakingconv

https://www.instagram.com/moneymakingconversations/

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!
https://www.moneymakingconversations.com
https://www.youtube.com/MoneyMakingConversations
https://www.facebook.com/MoneyMakingConversations/
https://twitter.com/moneymakingconv
https://www.instagram.com/moneymakingconversations/

Money Making Conversations Master Class

Start your day with laughs, love, and real talk from Steve Harvey and his hilarious crew Shirley Strawberry, Carla Ferrell, Nephew Tommy, and Junior on the #1 morning radio show in America. Prank calls, life advice, celebrity guests, and nonstop energy. Follow, favorite, and subscribe now so you never miss a moment!

Steve Harvey brings his unmatched charisma and wisdom to mornings across the country, mixing comedy, culture, and connection like no one else. Whether you need a laugh, a lift, or a little perspective, The Steve Harvey Morning Show delivers it all.

Join millions who tune in every day, and make Steve and the crew part of your morning routine!

Start your day with laughs, love, and real talk from Steve Harvey and his hilarious crew Shirley Strawberry, Carla Ferrell, Nephew Tommy, and Junior on the #1 morning radio show in America. Prank calls, life advice, celebrity guests, and nonstop energy.&nbsp;Follow, favorite, and subscribe now so you never miss a moment!
Steve Harvey brings his unmatched charisma and wisdom to mornings across the country, mixing comedy, culture, and connection like no one else. Whether you need a laugh, a lift, or a little perspective, The Steve Harvey Morning Show delivers it all.
Join millions who tune in every day, and make Steve and the crew part of your morning routine!

The Steve Harvey Morning Show

Got a situation? Steve Harvey and Shirley Strawberry deliver unfiltered advice on love, relationships, family, work, and life. Send your letter, subscribe, and get real talk every day!

Every weekday, the Steve Harvey Morning Show tackle a listener-submitted “Strawberry Letter”... a real-life dilemma ranging from romantic entanglements to career choices, family drama to money struggles, and everything in between.

With a blend of wisdom, wit, and brutal honesty, they offer candid commentary and heartfelt guidance, often sparking conversation (and laughter) among the rest of the morning show crew.

Submit your Strawberry Letter at www.steveharveyfm.com for a chance to be featured, and get the truth, Steve Harvey style!

Got a situation? Steve Harvey and Shirley Strawberry deliver unfiltered advice on love, relationships, family, work, and life. Send your letter, subscribe, and get real talk every day!
Every weekday, the Steve Harvey Morning Show tackle a listener-submitted &ldquo;Strawberry Letter&rdquo;... a real-life dilemma ranging from romantic entanglements to career choices, family drama to money struggles, and everything in between.
With a blend of wisdom, wit, and brutal honesty, they offer candid commentary and heartfelt guidance, often sparking conversation (and laughter) among the rest of the morning show crew.
Submit your Strawberry Letter at <a href="http://www.steveharveyfm.com/">www.steveharveyfm.com</a> for a chance to be featured, and get the truth, Steve Harvey style!

Strawberry Letter

Financial Tips: How to manage your debt. Simple family tax write offs for a home-based business rarely taken advantage of, Dr. Lynn Richarson.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/44b8c61f-1550-4e1d-b867-af62015b0167/transcript

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger.

Founder and CEO of a leading employee engagement and workplace culture consulting firm:

🎙️ Interview Summary

Guest: Heather R. Younger
Role: CEO, workplace culture consultant, author, speaker
Topic: Employee engagement, workplace culture, self-leadership, and overcoming fear

🧭 Purpose of the Interview

To explore Heather Younger's journey as a workplace culture expert, her insights into employee engagement, and her new book The Art of Self-Leadership. The conversation centers on empowering individuals to lead themselves, navigate workplace challenges, and overcome fear to unlock personal and professional growth.

🔑 Key Takeaways 1. Employee Advocacy & Engagement
Heather has read over 30,000 employee surveys and facilitated 100+ focus groups.
She emphasizes active listening and creating safe spaces for employees to express concerns.
Her mission is to amplify the voices of employees, especially during organizational transitions like mergers.

2. Self-Leadership & Personal Growth
Heather encourages individuals to be their own advocates and not wait for others (including HR) to “save” them.
She promotes intentional reframing—shifting negative thoughts into rational, empowering ones.
Her new book, The Art of Self-Leadership, includes exercises like fear mapping to help readers identify and overcome internal barriers.

3. Navigating Fear in the Workplace

Heather outlines five ways fear holds people back professionally:
Fear of feedback – avoiding growth due to fear of criticism.
Fear of retribution – hesitating to speak up.
Fear of speaking truth to power – lacking psychological safety.
Inherited fears – generational or cultural fears that shape behavior.
Fear of regret – not taking action and living with “what ifs.”

4. Daily Practices for Mental Strength
Reflect nightly on what went well and what you controlled.
Practice gratitude and mindfulness.
Prioritize sleep, hydration, and mental clarity.
Treat each day as a chance to iterate and improve.

💬 Notable Quotes
“I needed to be the change I was seeking.”
“Feedback is a gift—even if it hurts.”
“You have to fight tooth and nail for your own mental space.”
“Don’t wait to be invited—ask.”
“See yourself as a work in progress, not a finished product.”

📚 Book Mentioned
Title:The Art of Self-Leadership
Focus: Empowering individuals to lead themselves through fear, change, and uncertainty

📞 Contact Info
Website: HeatherYounger.com
LinkedIn: Heather R. Younger
Social Media: Active on YouTube, Facebook, Twitter, Instagram

 

#STRAW

#BEST

#SHMS

Listen and subscribe to Money Making Conversations on <a href="https://www.iheart.com/podcast/1119-money-making-conversation-28341098/" data-auth="NotApplicable" data-linkindex="0">iHeartRadio</a>,&nbsp;<a href="https://podcasts.apple.com/us/podcast/money-making-conversations-master-class/id1264705641" data-auth="NotApplicable" data-linkindex="1">Apple Podcasts</a>,&nbsp;<a href="https://open.spotify.com/show/3ABAQdTXqAnhGwxrsjFa5y" data-auth="NotApplicable" data-linkindex="2">Spotify</a>, <a href="http://www.moneymakingconversations.com/subscribe/">www.moneymakingconversations.com/subscribe/</a> or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.&nbsp; I want to alert you, so you don&rsquo;t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.&nbsp; Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger.
Founder and CEO of a leading employee engagement and workplace culture consulting firm:
<hr>
🎙️ Interview Summary
Guest: Heather R. Younger Role: CEO, workplace culture consultant, author, speaker Topic: Employee engagement, workplace culture, self-leadership, and overcoming fear
<hr>
🧭 Purpose of the Interview
To explore Heather Younger's journey as a workplace culture expert, her insights into employee engagement, and her new book The Art of Self-Leadership. The conversation centers on empowering individuals to lead themselves, navigate workplace challenges, and overcome fear to unlock personal and professional growth.
<hr>
🔑 Key Takeaways 1. Employee Advocacy &amp; Engagement
<ul>
<li>Heather has read over 30,000 employee surveys and facilitated 100+ focus groups.</li>
<li>She emphasizes active listening and creating safe spaces for employees to express concerns.</li>
<li>Her mission is to amplify the voices of employees, especially during organizational transitions like mergers.</li>
</ul>
2. Self-Leadership &amp; Personal Growth
<ul>
<li>Heather encourages individuals to be their own advocates and not wait for others (including HR) to &ldquo;save&rdquo; them.</li>
<li>She promotes intentional reframing&mdash;shifting negative thoughts into rational, empowering ones.</li>
<li>Her new book, The Art of Self-Leadership, includes exercises like fear mapping to help readers identify and overcome internal barriers.</li>
</ul>
3. Navigating Fear in the Workplace
Heather outlines five ways fear holds people back professionally:
<ol>
<li>Fear of feedback &ndash; avoiding growth due to fear of criticism.</li>
<li>Fear of retribution &ndash; hesitating to speak up.</li>
<li>Fear of speaking truth to power &ndash; lacking psychological safety.</li>
<li>Inherited fears &ndash; generational or cultural fears that shape behavior.</li>
<li>Fear of regret &ndash; not taking action and living with &ldquo;what ifs.&rdquo;</li>
</ol>
4. Daily Practices for Mental Strength
<ul>
<li>Reflect nightly on what went well and what you controlled.</li>
<li>Practice gratitude and mindfulness.</li>
<li>Prioritize sleep, hydration, and mental clarity.</li>
<li>Treat each day as a chance to iterate and improve.</li>
</ul>
<hr>
💬 Notable Quotes
<ul>
<li>&ldquo;I needed to be the change I was seeking.&rdquo;</li>
<li>&ldquo;Feedback is a gift&mdash;even if it hurts.&rdquo;</li>
<li>&ldquo;You have to fight tooth and nail for your own mental space.&rdquo;</li>
<li>&ldquo;Don&rsquo;t wait to be invited&mdash;ask.&rdquo;</li>
<li>&ldquo;See yourself as a work in progress, not a finished product.&rdquo;</li>
</ul>
<hr>
📚 Book Mentioned
<ul>
<li>Title: The Art of Self-Leadership</li>
<li>Focus: Empowering individuals to lead themselves through fear, change, and uncertainty</li>
</ul>
<hr>
📞 Contact Info
<ul>
<li>Website: HeatherYounger.com</li>
<li>LinkedIn: Heather R. Younger</li>
<li>Social Media: Active on YouTube, Facebook, Twitter, Instagram</li>
</ul>
<hr>
&nbsp;
#STRAW
#BEST
#SHMS

Business Tips: She discusses employee engagement, workplace culture, self-leadership, and overcoming fear.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a5e2d8d5-78dd-4a5a-9d12-b3f3014e6d7a/transcript

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Yolanda D. McElroy (aka “Dr. Yo-Yo”).

🎯 Purpose of the Interview

To spotlight Dr. McElroy’s work as a pharmacist, educator, and author of the children’s book It’s Not Candy, which promotes medication safety. The interview also highlights her consulting company, MediManage, and her mission to improve health outcomes through education and community engagement.

🧠 Key Takeaways 1. Professional Background
Dr. McElroy is a registered pharmacist in Louisiana with over 30 years of experience in retail and hospital settings.
She began her academic journey at Grambling State University (HBCU) studying chemistry before transferring to pharmacy school.

2. MediManage Consulting
Founded to promote medication safety and improve health outcomes.
Focuses on educating communities about proper medication use, adherence, and preventing medication-related problems.

3. Medication Safety Advocacy
Medications are a leading cause of accidental poisoning deaths in children.
Parents often leave medications and chemicals within reach of children.
Emphasizes the importance of locking up medications and educating both adults and children.

4. Target Age Groups
Focuses on children ages 3–10 to instill early awareness of medication safety.
Also highlights teens as a vulnerable group due to increased drug experimentation and access to medications at home.
Notes the importance of educating parents and senior citizens as well.

5. Book: It’s Not Candy
Inspired by her ministry work with youth in mental health hospitals.
Based on real-life experiences and includes a song to make learning fun and memorable.
Demonstrates how medications can resemble candy, making it difficult for children (and adults) to distinguish.
Aims to equip families with knowledge to prevent accidental overdoses and misuse.

6. Challenges in Pharmacy Profession
Pharmacists face heavy workloads, including vaccinations, insurance calls, and patient counseling.
Many are overworked and under-supported, leading to burnout and even strike considerations.

7. Book Creation Journey
Took years to develop after encouragement from her pastor.
Extensive research into publishing options and budgeting.
Partnered with a publishing company and built a team including an editor and illustrator.
Advises aspiring authors to be patient, budget generously, and seek support and education.

💬 Notable Quotes
“Medications are a leading cause of accidental poisoning deaths in children.”
“If you’re not sure, ask a professional. Ask your pharmacist.”
“We want to get them early and instill that training so they can make good decisions.”
“Many medication-related injuries are preventable.”
“If there’s no room at the table, bring a folding chair.”
“Our children are important and their lives are valuable.”

#SHMS #STRAW #BEST

Listen and subscribe to Money Making Conversations on <a href="https://www.iheart.com/podcast/1119-money-making-conversation-28341098/" data-auth="NotApplicable" data-linkindex="0">iHeartRadio</a>,&nbsp;<a href="https://podcasts.apple.com/us/podcast/money-making-conversations-master-class/id1264705641" data-auth="NotApplicable" data-linkindex="1">Apple Podcasts</a>,&nbsp;<a href="https://open.spotify.com/show/3ABAQdTXqAnhGwxrsjFa5y" data-auth="NotApplicable" data-linkindex="2">Spotify</a>, <a href="http://www.moneymakingconversations.com/subscribe/">www.moneymakingconversations.com/subscribe/</a> or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.&nbsp; I want to alert you, so you don&rsquo;t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.&nbsp; Keep winning!
Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Yolanda D. McElroy (aka &ldquo;Dr. Yo-Yo&rdquo;).
<hr>
🎯 Purpose of the Interview
To spotlight Dr. McElroy&rsquo;s work as a pharmacist, educator, and author of the children&rsquo;s book It&rsquo;s Not Candy, which promotes medication safety. The interview also highlights her consulting company, MediManage, and her mission to improve health outcomes through education and community engagement.
<hr>
🧠 Key Takeaways 1. Professional Background
<ul>
<li>Dr. McElroy is a registered pharmacist in Louisiana with over 30 years of experience in retail and hospital settings.</li>
<li>She began her academic journey at Grambling State University (HBCU) studying chemistry before transferring to pharmacy school.</li>
</ul>
2. MediManage Consulting
<ul>
<li>Founded to promote medication safety and improve health outcomes.</li>
<li>Focuses on educating communities about proper medication use, adherence, and preventing medication-related problems.</li>
</ul>
3. Medication Safety Advocacy
<ul>
<li>Medications are a leading cause of accidental poisoning deaths in children.</li>
<li>Parents often leave medications and chemicals within reach of children.</li>
<li>Emphasizes the importance of locking up medications and educating both adults and children.</li>
</ul>
4. Target Age Groups
<ul>
<li>Focuses on children ages 3&ndash;10 to instill early awareness of medication safety.</li>
<li>Also highlights teens as a vulnerable group due to increased drug experimentation and access to medications at home.</li>
<li>Notes the importance of educating parents and senior citizens as well.</li>
</ul>
5. Book: It&rsquo;s Not Candy
<ul>
<li>Inspired by her ministry work with youth in mental health hospitals.</li>
<li>Based on real-life experiences and includes a song to make learning fun and memorable.</li>
<li>Demonstrates how medications can resemble candy, making it difficult for children (and adults) to distinguish.</li>
<li>Aims to equip families with knowledge to prevent accidental overdoses and misuse.</li>
</ul>
6. Challenges in Pharmacy Profession
<ul>
<li>Pharmacists face heavy workloads, including vaccinations, insurance calls, and patient counseling.</li>
<li>Many are overworked and under-supported, leading to burnout and even strike considerations.</li>
</ul>
7. Book Creation Journey
<ul>
<li>Took years to develop after encouragement from her pastor.</li>
<li>Extensive research into publishing options and budgeting.</li>
<li>Partnered with a publishing company and built a team including an editor and illustrator.</li>
<li>Advises aspiring authors to be patient, budget generously, and seek support and education.</li>
</ul>
<hr>
💬 Notable Quotes
<ul>
<li>&ldquo;Medications are a leading cause of accidental poisoning deaths in children.&rdquo;</li>
<li>&ldquo;If you&rsquo;re not sure, ask a professional. Ask your pharmacist.&rdquo;</li>
<li>&ldquo;We want to get them early and instill that training so they can make good decisions.&rdquo;</li>
<li>&ldquo;Many medication-related injuries are preventable.&rdquo;</li>
<li>&ldquo;If there&rsquo;s no room at the table, bring a folding chair.&rdquo;</li>
<li>&ldquo;Our children are important and their lives are valuable.&rdquo;</li>
</ul>
<hr>
#SHMS #STRAW #BEST

Healthcare: She emphasizes the importance of locking up medications and educating both adults and children.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/19a74162-89dd-44f1-978d-b40001305b27/transcript

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky.

Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. 

Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. 

He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies.

Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. 

The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you. 

PURPOSE OF THE INTERVIEW1. To highlight Brendan Kaminsky’s entrepreneurial journey

McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 

2. To educate listeners on the evolving world of branding and digital media

Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 

3. To provide actionable guidance for entrepreneurs and creators

The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 

4. To show how athletes and media personalities use content to expand influence

Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 

5. To explore the role of AI in modern marketing

Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. 

KEY TAKEAWAYS1. Relatability drives modern branding

People connect with authenticity, not polished promotion. Talk to your audience, not at them. 

2. Engagement matters more than follower count

Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 

3. Social media requires presence and accessibility

High-profile clients expect responsiveness; being available is key to agency success. 

4. Vertical video is the new standard

Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built.

5. AI is an asset, not a threat

Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 

6. Data tells the story

Success can be clearly measured through views, engagement, and growth—unlike billboards or traditional media. 

7. Use “hot topics” to highlight deeper work

For clients like Jalen Rose, trending sports conversations help drive attention to community-focused initiatives like his leadership academy. 

8. Brand moments can start from something small

Rich Eisen’s 40-yard dash evolved into a signature charity event and content anchor.

9. Entrepreneurship requires trusting your gut

He left ESPN without telling anyone beforehand to avoid discouragement—because he felt the pull to build his own vision. 

10. Visibility creates opportunity

In the digital era, it’s not just who you know—it’s who knows you. 

NOTABLE QUOTESOn entrepreneurship
“I trusted my gut… I didn’t tell one person I was leaving ESPN because I didn’t want anyone to make me doubt myself.” 

On branding
“People want to relate to you. They want to get to know you.” 
“Talk directly to your audience.” 

On social metrics
“It’s become a lot more about engagement and views than total follower number.” 

On accessibility
“You could be the best at your job, but if a client can’t reach you, it doesn’t matter.” 

On visibility
“It’s not about who you know—it’s about who knows you.” 

On AI
“AI is absolutely an asset… it helps us with research, analytics, even virality scoring.” 

#SHMS #STRAW #BEST

Listen and subscribe to Money Making Conversations on <a href="https://www.iheart.com/podcast/1119-money-making-conversation-28341098/" data-auth="NotApplicable" data-linkindex="0">iHeartRadio</a>,&nbsp;<a href="https://podcasts.apple.com/us/podcast/money-making-conversations-master-class/id1264705641" data-auth="NotApplicable" data-linkindex="1">Apple Podcasts</a>,&nbsp;<a href="https://open.spotify.com/show/3ABAQdTXqAnhGwxrsjFa5y" data-auth="NotApplicable" data-linkindex="2">Spotify</a>, <a href="http://www.moneymakingconversations.com/subscribe/">www.moneymakingconversations.com/subscribe/</a> or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.&nbsp; I want to alert you, so you don&rsquo;t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.&nbsp; Keep winning!
Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky.
Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies.&nbsp;
Brendan explains why he left ESPN after six and a half years&mdash;despite the security, prestige, and Disney benefits&mdash;to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts.&nbsp;
He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies.
Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen&rsquo;s annual &ldquo;Run Rich Run&rdquo; 40‑yard dash evolved into a signature charitable brand moment.&nbsp;
The interview closes with insights on relationship-building, authenticity, and visibility&mdash;reinforcing that in the digital era, it&rsquo;s not just &ldquo;who you know,&rdquo; but who knows you.&nbsp;
<hr>
PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky&rsquo;s entrepreneurial journey
McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency.&nbsp;
2. To educate listeners on the evolving world of branding and digital media
Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count.&nbsp;
3. To provide actionable guidance for entrepreneurs and creators
The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand.&nbsp;
4. To show how athletes and media personalities use content to expand influence
Brendan walks through real client strategies&mdash;from Jalen Rose&rsquo;s community work to Rich Eisen&rsquo;s fundraising dash.&nbsp;
5. To explore the role of AI in modern marketing
Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments.&nbsp;
<hr>
KEY TAKEAWAYS 1. Relatability drives modern branding
People connect with authenticity, not polished promotion. Talk to your audience, not at them.&nbsp;
2. Engagement matters more than follower count
Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views.&nbsp;
3. Social media requires presence and accessibility
High-profile clients expect responsiveness; being available is key to agency success.&nbsp;
4. Vertical video is the new standard
Optimizing content for mobile consumption is essential&mdash;TV graphics no longer dictate how content is built.
5. AI is an asset, not a threat
Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content.&nbsp;
6. Data tells the story
Success can be clearly measured through views, engagement, and growth&mdash;unlike billboards or traditional media.&nbsp;
7. Use &ldquo;hot topics&rdquo; to highlight deeper work
For clients like Jalen Rose, trending sports conversations help drive attention to community-focused initiatives like his leadership academy.&nbsp;
8. Brand moments can start from something small
Rich Eisen&rsquo;s 40-yard dash evolved into a signature charity event and content anchor.
9. Entrepreneurship requires trusting your gut
He left ESPN without telling anyone beforehand to avoid discouragement&mdash;because he felt the pull to build his own vision.&nbsp;
10. Visibility creates opportunity
In the digital era, it&rsquo;s not just who you know&mdash;it&rsquo;s who knows you.&nbsp;
<hr>
NOTABLE QUOTES On entrepreneurship
<ul>
<li>&ldquo;I trusted my gut&hellip; I didn&rsquo;t tell one person I was leaving ESPN because I didn&rsquo;t want anyone to make me doubt myself.&rdquo;&nbsp;</li>
</ul>
On branding
<ul>
<li>&ldquo;People want to relate to you. They want to get to know you.&rdquo;&nbsp;</li>
<li>&ldquo;Talk directly to your audience.&rdquo;&nbsp;</li>
</ul>
On social metrics
<ul>
<li>&ldquo;It&rsquo;s become a lot more about engagement and views than total follower number.&rdquo;&nbsp;</li>
</ul>
On accessibility
<ul>
<li>&ldquo;You could be the best at your job, but if a client can&rsquo;t reach you, it doesn&rsquo;t matter.&rdquo;&nbsp;</li>
</ul>
On visibility
<ul>
<li>&ldquo;It&rsquo;s not about who you know&mdash;it&rsquo;s about who knows you.&rdquo;&nbsp;</li>
</ul>
On AI
<ul>
<li>&ldquo;AI is absolutely an asset&hellip; it helps us with research, analytics, even virality scoring.&rdquo;&nbsp;</li>
</ul>
<hr>
#SHMS #STRAW #BEST

Brand Building: He gives insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/522b2d1c-dbc0-416a-bd5c-b4000132f6d1/transcript

Financial Tips: How to manage your debt. Simple family tax write offs for a home-based business rarely taken advantage of, Dr. Lynn Richarson.

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