Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter.

A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence).

Here are some key highlights from the conversation:

🎙️ Guest Background
Danielle is a Spelman College graduate based in Miami, Florida.
She began her career in event planning and transitioned into public relations after working at Radio One in Philadelphia.
She founded Women in Media Global in 2012, impacting over 15,000 women and students globally.

📣 Strategic Communication & Branding
Emphasizes the importance of external communication and understanding the target audience.
Defines a brand as a company’s reputation, not just its visual identity.
Brand activations are described as experiential marketing efforts that create emotional connections with consumers.

💡 Marketing & Sales Insights
Advocates for niche marketing over trying to appeal to everyone.
Encourages small businesses to allocate 10–30% of profits to marketing.
Offers a six-week marketing and sales accelerator for startups and growth-phase businesses.

🤝 Client Onboarding Process
Offers a free discovery call to assess fit and understand client goals and pain points.
Works primarily on a retainer model for PR services.

🎧 Extensions of Her Brand
Hosts the WIM Speaks podcast, available on Spotify, Apple, and YouTube.
Uses platforms like Instagram and LinkedIn to connect and share her work.

#SHMS #STRAW #BEST

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter.
A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence).
Here are some key highlights from the conversation:
🎙️ Guest Background
<ul>
<li>Danielle is a Spelman College graduate based in Miami, Florida.</li>
<li>She began her career in event planning and transitioned into public relations after working at Radio One in Philadelphia.</li>
<li>She founded Women in Media Global in 2012, impacting over 15,000 women and students globally.</li>
</ul>
<ul></ul>
📣 Strategic Communication &amp; Branding
<ul>
<li>Emphasizes the importance of external communication and understanding the target audience.</li>
<li>Defines a brand as a company&rsquo;s reputation, not just its visual identity.</li>
<li>Brand activations are described as experiential marketing efforts that create emotional connections with consumers.</li>
</ul>
💡 Marketing &amp; Sales Insights
<ul>
<li>Advocates for niche marketing over trying to appeal to everyone.</li>
<li>Encourages small businesses to allocate 10&ndash;30% of profits to marketing.</li>
<li>Offers a six-week marketing and sales accelerator for startups and growth-phase businesses.</li>
</ul>
🤝 Client Onboarding Process
<ul>
<li>Offers a free discovery call to assess fit and understand client goals and pain points.</li>
<li>Works primarily on a retainer model for PR services.</li>
</ul>
🎧 Extensions of Her Brand
<ul>
<li>Hosts the WIM Speaks podcast, available on Spotify, Apple, and YouTube.</li>
<li>Uses platforms like Instagram and LinkedIn to connect and share her work.</li>
</ul>
#SHMS #STRAW #BEST

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!

https://www.moneymakingconversations.com

https://www.youtube.com/MoneyMakingConversations

https://www.facebook.com/MoneyMakingConversations/

https://twitter.com/moneymakingconv

https://www.instagram.com/moneymakingconversations/

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!
https://www.moneymakingconversations.com
https://www.youtube.com/MoneyMakingConversations
https://www.facebook.com/MoneyMakingConversations/
https://twitter.com/moneymakingconv
https://www.instagram.com/moneymakingconversations/

Money Making Conversations Master Class

Brand Building: She helps define a brand-based company’s reputation, not just its visual identity.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a0507f5a-b38c-4d58-bd42-b3070173f65d/transcript

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