Welcome to the show.

Welcome to the show.

I'm Rashan McDonald, the host of Money Making Conversations Masterclass, where we encourage people to stop reading other people's success stories and.

I'm Rashan McDonald, the host of Money Making Conversations Masterclass, where we encourage people to stop reading other people's success stories and.

Start planning their own. Listen up as I interview entrepreneurs.

Start planning their own. Listen up as I interview entrepreneurs.

From around the country, talk to celebrities and ask them how they are running their companies, and speak with dog profits who are making a difference in their local communities. Now, sit back and listen as we unlock the secrets to their success on Money Making Conversations Masterclass.

From around the country, talk to celebrities and ask them how they are running their companies, and speak with dog profits who are making a difference in their local communities. Now, sit back and listen as we unlock the secrets to their success on Money Making Conversations Masterclass.

Hi, this is Rashan McDonald.

Hi, this is Rashan McDonald.

You know I'm the weekly host of Money Making Conversations Masterclass. The interviews and information that this show provides are for everyone. It's time to stop reading other people's success stories and start living your own. If you want to be a guest on my show, Money Making Conversations Masterclass, please visit our website, Moneymakingconversations dot com and click to be a guest button. Feel out your information. It will come to me and my staff. We will review it and contact you to be a guest on my show. That's all it is. We are not a show. I am not an expert. I want to let everybody know that, but I am a person that brings on experts in financial literacy, entrepreneurship, motivated most people, motivated to change your lives and give you information so you can have a better day and also make decisions because you've heard it someplace else, many many times. If you're a first time listener, welcome. If you've been here before, welcome back. My guess is the president and CEO of Electrosoft. That's right, the President and CEO of Electrosoft Incorporated, ESI and Electronics Manufacturing, the engineering firm in the United States. She wrote a comment of age book that is a semi autobiographical because her family owns a manufacturing business that she wanted no part of.

You know I'm the weekly host of Money Making Conversations Masterclass. The interviews and information that this show provides are for everyone. It's time to stop reading other people's success stories and start living your own. If you want to be a guest on my show, Money Making Conversations Masterclass, please visit our website, Moneymakingconversations dot com and click to be a guest button. Feel out your information. It will come to me and my staff. We will review it and contact you to be a guest on my show. That's all it is. We are not a show. I am not an expert. I want to let everybody know that, but I am a person that brings on experts in financial literacy, entrepreneurship, motivated most people, motivated to change your lives and give you information so you can have a better day and also make decisions because you've heard it someplace else, many many times. If you're a first time listener, welcome. If you've been here before, welcome back. My guess is the president and CEO of Electrosoft. That's right, the President and CEO of Electrosoft Incorporated, ESI and Electronics Manufacturing, the engineering firm in the United States. She wrote a comment of age book that is a semi autobiographical because her family owns a manufacturing business that she wanted no part of.

Nothing.

Nothing.

She didn't want to be a part of it. She tells that journey in her book and more. The book is called dark, Dirty, Dangerous. Please welcome the Money Making Conversations, Mastic Class, Caler, Trotman.

She didn't want to be a part of it. She tells that journey in her book and more. The book is called dark, Dirty, Dangerous. Please welcome the Money Making Conversations, Mastic Class, Caler, Trotman.

How are you doing, Caller, I'm great, How are you well?

How are you doing, Caller, I'm great, How are you well?

Thank you for coming on the show. This is the second time I've interviewed Carler. The first time I interviewed I had not read her book. And my reason I say the book is, first of all, the book is very entertained, and it's humorous, it's it's filled with sarcasm and facts, and it also has an edge to it because it allows you to see a side of a person who's in the industry and their perspective. Why did you write the book, dark, Dirty, Dangerous Caller?

Thank you for coming on the show. This is the second time I've interviewed Carler. The first time I interviewed I had not read her book. And my reason I say the book is, first of all, the book is very entertained, and it's humorous, it's it's filled with sarcasm and facts, and it also has an edge to it because it allows you to see a side of a person who's in the industry and their perspective. Why did you write the book, dark, Dirty, Dangerous Caller?

Well, honestly, people always ask me, how did you and your family get into the electronics industry, into manufacturing, because honestly, I've not ever met anyone that looked like me that did what we did. And so the opportunity came up for me to write a thought leadership book on electronics manufacturing, and I thought that sounds horrible quite honestly, who wants to read about that? But I realized that I was in a unique position. My family was in a industry that has high barriers to entry. My parents went to college just like a lot of parents do, and they had this opportunity to bet on themselves, and that bet ultimately changed the entire trajectory of our family and thus creating generational wealth. So I wanted to use the backdrop of the manufacturing story to really tell a story about family, about the industry, about wealth, and about succession planning.

Well, honestly, people always ask me, how did you and your family get into the electronics industry, into manufacturing, because honestly, I've not ever met anyone that looked like me that did what we did. And so the opportunity came up for me to write a thought leadership book on electronics manufacturing, and I thought that sounds horrible quite honestly, who wants to read about that? But I realized that I was in a unique position. My family was in a industry that has high barriers to entry. My parents went to college just like a lot of parents do, and they had this opportunity to bet on themselves, and that bet ultimately changed the entire trajectory of our family and thus creating generational wealth. So I wanted to use the backdrop of the manufacturing story to really tell a story about family, about the industry, about wealth, and about succession planning.

Well, first, of all, thank you for that opening, because the book is about her, okay, and there's also a book about how people can be perceived. This is the way you could see success. And she went through that journey because she didn't want to be in manufacturing and she says a book, I want to be a dancer. I want to be a dancer. And then she also was by watching TV, swayed by what she saw on TV. She wanted to be that personal TV. So let's talk about that journey because I think it's important because here your career that you are now living in, now that you're not journey. Being the president of this company your family started was not a journey you saw. Why didn't you see it?

Well, first, of all, thank you for that opening, because the book is about her, okay, and there's also a book about how people can be perceived. This is the way you could see success. And she went through that journey because she didn't want to be in manufacturing and she says a book, I want to be a dancer. I want to be a dancer. And then she also was by watching TV, swayed by what she saw on TV. She wanted to be that personal TV. So let's talk about that journey because I think it's important because here your career that you are now living in, now that you're not journey. Being the president of this company your family started was not a journey you saw. Why didn't you see it?

Carla?

Carla?

I think a lot of us don't see the family's business as something we would want to do. We look at the hard work, the sacrifice, the second mortgage, the struggle that it takes to go from zero to one hundred in building a business, and it's not always a pretty thing. We are taught in school to get good grades, go to a good college, get that good corporate job with those good benefits, and everybody fight for the c suite, but we all can't be in the c suite. And I think that there's a great diss service that schools dude for all of us, not just the black community. But they don't really realize, or we don't realize that most of the businesses that run this country are small businesses. The ones that are employing people are small businesses. And a majority of the businesses in the world are family businesses. And so there's a lot of mis education. And I just went along with what we were told, just go get a job. And that's what I wanted, that fancy job where I were nice clothes and rode the train into the city and made a lot of money.

I think a lot of us don't see the family's business as something we would want to do. We look at the hard work, the sacrifice, the second mortgage, the struggle that it takes to go from zero to one hundred in building a business, and it's not always a pretty thing. We are taught in school to get good grades, go to a good college, get that good corporate job with those good benefits, and everybody fight for the c suite, but we all can't be in the c suite. And I think that there's a great diss service that schools dude for all of us, not just the black community. But they don't really realize, or we don't realize that most of the businesses that run this country are small businesses. The ones that are employing people are small businesses. And a majority of the businesses in the world are family businesses. And so there's a lot of mis education. And I just went along with what we were told, just go get a job. And that's what I wanted, that fancy job where I were nice clothes and rode the train into the city and made a lot of money.

Now, okay, now my father was a truck driver. Okay, So when I said my father was a truck driver to my friends in college, they were okay, Now, what if didn't people have a different reaction to you when you told them what your father did that didn't start seeking in that truck driver owner of a manufacturing company.

Now, okay, now my father was a truck driver. Okay, So when I said my father was a truck driver to my friends in college, they were okay, Now, what if didn't people have a different reaction to you when you told them what your father did that didn't start seeking in that truck driver owner of a manufacturing company.

Well, I'll tell you this, so quite honestly, that shift in people wanting to be an entrepreneur is relatively new. Okay, everyone wanted to work for those big corporations. Now when we are as people of color. When we say our family owns a business, the thought is not that we own a multimillion dollar business, right, The thought is that we own you know, we're just trying to make things ends meet. And what I didn't realize was that our small business was actually a multimillion dollar enterprise.

Well, I'll tell you this, so quite honestly, that shift in people wanting to be an entrepreneur is relatively new. Okay, everyone wanted to work for those big corporations. Now when we are as people of color. When we say our family owns a business, the thought is not that we own a multimillion dollar business, right, The thought is that we own you know, we're just trying to make things ends meet. And what I didn't realize was that our small business was actually a multimillion dollar enterprise.

Wow.

Wow.

And that's what this book is all about. Dark Dirty, Dangerous, a person who her journey, her journey through their realization. But also it's some unique things that you talk about in the book because you talk about manufacturing and then you talk about technology, how technology has changed the game in their lingo and social media and how it was become hip where manufacturing feels dark, dirty, dangerous and technology feels cool and fly talk about that because I found that very entertained.

And that's what this book is all about. Dark Dirty, Dangerous, a person who her journey, her journey through their realization. But also it's some unique things that you talk about in the book because you talk about manufacturing and then you talk about technology, how technology has changed the game in their lingo and social media and how it was become hip where manufacturing feels dark, dirty, dangerous and technology feels cool and fly talk about that because I found that very entertained.

There was one of the more entertaining parts of your book.

There was one of the more entertaining parts of your book.

Absolutely well, you think about it, like the title says, dark, dirty, dangerous. Who have this image of manufacturing as these workers leaving when the whistle blows and they come out in their overalls with foot on their faces and they're carrying a lunch pail. That is the way that media sensationalizes it, and that's what we believe. But honestly. I mean, think about right now politically, how much money and time and energy is being put into the manufacturing industries. And they're not talking about like you know, minerals and coal. They're talking about chips, and they're talking about building products, building technology, and it's really a huge industry that people think oftentimes, specifically in my industry of electronics, that it overseas manufacturing, but when you think about it, so our company, what we do is we build what I call the brain and central nervous system of a device. So think of an iPhone. Apple has no manufacturing facilities in the US. They have none at all, quite honestly, but they outsource their drawings, their intellectual property to a company in Asia that builds their products for them. My company does the same exact thing, but for industrial and defense companies, and we build the items that are inside of electronics, like the printed circuit board assemblies, the cables, the wiring harnesses, the panel assemblies. And the way that we've been doing this is that we focus not on the product you would buy at a major retailer, but the products that are in industrial and defense, and that allows us to focus on a high mix of different products and assemblies at a lower to mid range volume, So we don't compete with Asia. We just work with companies that want to protect their IP and their intellectual property and make sure that they it's not going to be stolen because it's hard to enforce once you leave the country. So our client yes, and so it's an area that is not talked about. It's hardware technology. We are a big part of making products come to life Without manufacturers like me, a lot of ideas don't come through fruition. We're the hidden secret. And so when you think of manufacturing now you have to think of it from a technological perspective of wires and cables, but you can also think that manufacturing is about taking something from its raw state and adding something some additive value and making it into something else. So that could be someone that puts together office furniture that is considered a manufacturer. It could be a baker. They are taking raw material and they're making it into something into a finished grid. So manufacturing has a huge array of definitions that you can choose from, but we really need to start focusing in on the fact that this is a hot industry that people need to start looking at for opportunity, especially in the black community.

Absolutely well, you think about it, like the title says, dark, dirty, dangerous. Who have this image of manufacturing as these workers leaving when the whistle blows and they come out in their overalls with foot on their faces and they're carrying a lunch pail. That is the way that media sensationalizes it, and that's what we believe. But honestly. I mean, think about right now politically, how much money and time and energy is being put into the manufacturing industries. And they're not talking about like you know, minerals and coal. They're talking about chips, and they're talking about building products, building technology, and it's really a huge industry that people think oftentimes, specifically in my industry of electronics, that it overseas manufacturing, but when you think about it, so our company, what we do is we build what I call the brain and central nervous system of a device. So think of an iPhone. Apple has no manufacturing facilities in the US. They have none at all, quite honestly, but they outsource their drawings, their intellectual property to a company in Asia that builds their products for them. My company does the same exact thing, but for industrial and defense companies, and we build the items that are inside of electronics, like the printed circuit board assemblies, the cables, the wiring harnesses, the panel assemblies. And the way that we've been doing this is that we focus not on the product you would buy at a major retailer, but the products that are in industrial and defense, and that allows us to focus on a high mix of different products and assemblies at a lower to mid range volume, So we don't compete with Asia. We just work with companies that want to protect their IP and their intellectual property and make sure that they it's not going to be stolen because it's hard to enforce once you leave the country. So our client yes, and so it's an area that is not talked about. It's hardware technology. We are a big part of making products come to life Without manufacturers like me, a lot of ideas don't come through fruition. We're the hidden secret. And so when you think of manufacturing now you have to think of it from a technological perspective of wires and cables, but you can also think that manufacturing is about taking something from its raw state and adding something some additive value and making it into something else. So that could be someone that puts together office furniture that is considered a manufacturer. It could be a baker. They are taking raw material and they're making it into something into a finished grid. So manufacturing has a huge array of definitions that you can choose from, but we really need to start focusing in on the fact that this is a hot industry that people need to start looking at for opportunity, especially in the black community.

Wow, I'm talking to Caller Tropman. She's the president and CEO of Electrosoft. Her book Dark, Dirty, Dangerous. It's a boy manufacturing industy and industry, that industry that she didn't see her future in. In fact, she wanted to be a dancer, like I said earlier, and she went to corporate America, was working for other people while the company was over there just doing his thing. She was looking at it, but she was over there trying to do her thing in corporate. In fact, she started another business.

Wow, I'm talking to Caller Tropman. She's the president and CEO of Electrosoft. Her book Dark, Dirty, Dangerous. It's a boy manufacturing industy and industry, that industry that she didn't see her future in. In fact, she wanted to be a dancer, like I said earlier, and she went to corporate America, was working for other people while the company was over there just doing his thing. She was looking at it, but she was over there trying to do her thing in corporate. In fact, she started another business.

She started another business.

She started another business.

Y'll tell everybody how you started another business while there's other big business was still running over there that you had nothing to do with at the time.

Y'll tell everybody how you started another business while there's other big business was still running over there that you had nothing to do with at the time.

Talk to us call her absolutely again. I didn't want to have anything to do with my parents because I wanted to originally be a dancer. And my father said, you're a great dancer, but you're used to nice things, so you might want to think about a career where you can make some money. Right. So the few options I came up either engineering or business, and I settled on business logistics, which is basically supply chain global scheduling, getting something from point of origin to point of consumption using math and computers and a bunch of things. So I worked in that career and I got married and had gotten two had two very difficult and complex pregnancies. During that time. You could not go on Facebook and write, you know, can somebody help me give me an idea of orrow? On Amazon and buy something. You had to basically go on a discussion board and talk to other mothers like what should I do? So here we are on discussion boards lamenting about how difficult and terrible pregnancy can be. And I became the go to person. Because of my background, I was able to source and identify products that other women had use to help them from all over the world. They just didn't have distribution, so that's that was the missing link for them. So I learned how to create a website e commerce site, and had a store for women who were having difficult pregnancies and postpartums. They were and I was working full time and the store worked twenty four hours a day and pretty much people would place an order with me and I would let the women that had the products know and they would shift them out. So I got the money up front and pay the people as they shipped them. So that was my first foray in a business for myself, and I learned in that process that marketing was changing, and it was changing in a way that business owners needed to have a huge presence online in the way that they wanted to. People will stalk you from afar before they approach, so you had to make sure you had the right image and marketed yourselves in a way that would attract them. But my family business was not doing that yet, so I said, and I came to that epiphany as well. I, you know, had these small children, and I said, I don't want to work like this anymore. I don't want to fly anywhere anymore. I should be helping my family business. Legacy is more important. And so I just transitioned all of the knowledge that I had and helped my family business revitalize what was ultimately a flat revenue streak.

Talk to us call her absolutely again. I didn't want to have anything to do with my parents because I wanted to originally be a dancer. And my father said, you're a great dancer, but you're used to nice things, so you might want to think about a career where you can make some money. Right. So the few options I came up either engineering or business, and I settled on business logistics, which is basically supply chain global scheduling, getting something from point of origin to point of consumption using math and computers and a bunch of things. So I worked in that career and I got married and had gotten two had two very difficult and complex pregnancies. During that time. You could not go on Facebook and write, you know, can somebody help me give me an idea of orrow? On Amazon and buy something. You had to basically go on a discussion board and talk to other mothers like what should I do? So here we are on discussion boards lamenting about how difficult and terrible pregnancy can be. And I became the go to person. Because of my background, I was able to source and identify products that other women had use to help them from all over the world. They just didn't have distribution, so that's that was the missing link for them. So I learned how to create a website e commerce site, and had a store for women who were having difficult pregnancies and postpartums. They were and I was working full time and the store worked twenty four hours a day and pretty much people would place an order with me and I would let the women that had the products know and they would shift them out. So I got the money up front and pay the people as they shipped them. So that was my first foray in a business for myself, and I learned in that process that marketing was changing, and it was changing in a way that business owners needed to have a huge presence online in the way that they wanted to. People will stalk you from afar before they approach, so you had to make sure you had the right image and marketed yourselves in a way that would attract them. But my family business was not doing that yet, so I said, and I came to that epiphany as well. I, you know, had these small children, and I said, I don't want to work like this anymore. I don't want to fly anywhere anymore. I should be helping my family business. Legacy is more important. And so I just transitioned all of the knowledge that I had and helped my family business revitalize what was ultimately a flat revenue streak.

Cool.

Cool.

Like I said when I said, I'd love you, let me just clarify what I'm saying there. I have six sisters, and my oldest sister is so much like you. I wouldn't be on this radio show, you know. She when I was there trying to be a stand up comedian. She was there listening to my jokes. When I was there in college and wanted to quit, she told me not to whenever I had doubt. Now she doesn't even know these things. If she hears a show, she probably didn't know the impacts she had on me. But you have the inspiration because of the fact that you know life gives you an opportunity. When I tell people who listen to this show, is that your story is perfect for so many people to understand that sometimes what you need to be doing you have blinders on, and once you take off those blinders, then the work starts. And I say that because now you're in the family business. But it's not as simple as people would think, because you got other relatives, you got the parents.

Like I said when I said, I'd love you, let me just clarify what I'm saying there. I have six sisters, and my oldest sister is so much like you. I wouldn't be on this radio show, you know. She when I was there trying to be a stand up comedian. She was there listening to my jokes. When I was there in college and wanted to quit, she told me not to whenever I had doubt. Now she doesn't even know these things. If she hears a show, she probably didn't know the impacts she had on me. But you have the inspiration because of the fact that you know life gives you an opportunity. When I tell people who listen to this show, is that your story is perfect for so many people to understand that sometimes what you need to be doing you have blinders on, and once you take off those blinders, then the work starts. And I say that because now you're in the family business. But it's not as simple as people would think, because you got other relatives, you got the parents.

Please don't go anywhere. We'll be right back with more money Making Conversations Masterclass. Welcome back to the Money Making Conversations Masterclass, hosted by Rashaan McDonald. Money Making Conversations Masterclass continues online at Moneymakingconversations dot com and follow money Making Conversations Masterclass Facebook, Twitter, and Instagram.

Please don't go anywhere. We'll be right back with more money Making Conversations Masterclass. Welcome back to the Money Making Conversations Masterclass, hosted by Rashaan McDonald. Money Making Conversations Masterclass continues online at Moneymakingconversations dot com and follow money Making Conversations Masterclass Facebook, Twitter, and Instagram.

So I'm speaking to the president and CEO of Electrosoft Incorporated, as EESI and electronics manufacturing engineering firm in the United States. I think I picked up another little sister in my life here. Her name is Carler Trotman. I hope she don't mind me saying that, because she's an inspiration. She has a book called Dark, Dirty, Dangerous, and it's an autobiographic. It's not a long read. And reason I say that because she doesn't say that in the book. But when you realize that she's talking about herself, and she's talking about how she made a shift. She made a commitment to not be engaged in her family business, which was a multimillion dollar business.

So I'm speaking to the president and CEO of Electrosoft Incorporated, as EESI and electronics manufacturing engineering firm in the United States. I think I picked up another little sister in my life here. Her name is Carler Trotman. I hope she don't mind me saying that, because she's an inspiration. She has a book called Dark, Dirty, Dangerous, and it's an autobiographic. It's not a long read. And reason I say that because she doesn't say that in the book. But when you realize that she's talking about herself, and she's talking about how she made a shift. She made a commitment to not be engaged in her family business, which was a multimillion dollar business.

She went to college, she did the corporate world, she.

She went to college, she did the corporate world, she.

Started her own business that was not related to the manufacturing business, and then she looked at us kids, and she realized, you know, I'm gonna go do this. When you decided to go into the business, was about that and some of the things that you had to deal with in making that transition, which one would think would be easy.

Started her own business that was not related to the manufacturing business, and then she looked at us kids, and she realized, you know, I'm gonna go do this. When you decided to go into the business, was about that and some of the things that you had to deal with in making that transition, which one would think would be easy.

Definitely not easy. I think the first thing was my dad always told me that people go into business with people who have something to offer. And I noticed that early in life when I would work there in the summer, work there randomly. It was I really didn't get the respect that I would get somewhere else as a professional, and it made me realize that I really didn't have anything to offer. But when I came back to the family business, I had a corporate career, I had a degree, and then I had my own business that was successful that spoke for itself. But I had also carved out a niche in this online marketing that the company had not been experiencing at all. And seeing the proof and the pudding was really helpful for my dad to really change his mind about seeing me more as a partner as opposed to just as daughter. And I think that's really important in family business. Some family businesses have you worked there from birth to death. I didn't think that route at all. I had a different thought. I thought that, you know, I wanted to do something else. But I will tell you that that outside experience gave me a negotiating edge when it came to my family, when it came to being able to make decisions within the business and being able to see the business not as my family business but an asset. This wasn't just you know, if my parents had a beauty salon, if they had a liquor store, if they had a shoe repair shop. I now see it as an asset. It is something that if I did not want to take over, I would have found somebody to run it and treated it as an asset on my balance sheet, as a way to have additional stream of income. And I think that that change happened when I had my own business and I saw what a small business can do for you.

Definitely not easy. I think the first thing was my dad always told me that people go into business with people who have something to offer. And I noticed that early in life when I would work there in the summer, work there randomly. It was I really didn't get the respect that I would get somewhere else as a professional, and it made me realize that I really didn't have anything to offer. But when I came back to the family business, I had a corporate career, I had a degree, and then I had my own business that was successful that spoke for itself. But I had also carved out a niche in this online marketing that the company had not been experiencing at all. And seeing the proof and the pudding was really helpful for my dad to really change his mind about seeing me more as a partner as opposed to just as daughter. And I think that's really important in family business. Some family businesses have you worked there from birth to death. I didn't think that route at all. I had a different thought. I thought that, you know, I wanted to do something else. But I will tell you that that outside experience gave me a negotiating edge when it came to my family, when it came to being able to make decisions within the business and being able to see the business not as my family business but an asset. This wasn't just you know, if my parents had a beauty salon, if they had a liquor store, if they had a shoe repair shop. I now see it as an asset. It is something that if I did not want to take over, I would have found somebody to run it and treated it as an asset on my balance sheet, as a way to have additional stream of income. And I think that that change happened when I had my own business and I saw what a small business can do for you.

Okay, my daughter, Okay, I apologies, confuses your thought.

Okay, my daughter, Okay, I apologies, confuses your thought.

No, go ahead, okay, mine, go ahead.

No, go ahead, okay, mine, go ahead.

You know that my daughter, she works for my wife and I and and so she's the only child. And she she graduated with an honors degree in digital media.

You know that my daughter, she works for my wife and I and and so she's the only child. And she she graduated with an honors degree in digital media.

And she didn't want to work for us either.

And she didn't want to work for us either.

So I'm not saying I'm not laugh and I tease you, but my daughter did not want to work for us, definitely didn't want to work for a dad. And I had to convince her, and then she had to move from another city. And now she says, that's the greatest thing she's decisions she's ever made.

So I'm not saying I'm not laugh and I tease you, but my daughter did not want to work for us, definitely didn't want to work for a dad. And I had to convince her, and then she had to move from another city. And now she says, that's the greatest thing she's decisions she's ever made.

One.

One.

I respect her one. I had to show her that I valued her. She wasn't just a family hire. So I understand what you're saying, and then now she understands her value in the company is a necessity. It's not something that I don't remind her about or or thank her for doing, because she is an asset to my company. And I think that's really a super blessing. And I'm sure you're your parents or most my parents are passed. If your parents are both for lat they appreciate that because of the fact that you want to see that, you want to see your child understand my dreams. I wanted to understand my dreams and then maybe create a legacy, because that's what we're talking about now, which you is a legacy, correct.

I respect her one. I had to show her that I valued her. She wasn't just a family hire. So I understand what you're saying, and then now she understands her value in the company is a necessity. It's not something that I don't remind her about or or thank her for doing, because she is an asset to my company. And I think that's really a super blessing. And I'm sure you're your parents or most my parents are passed. If your parents are both for lat they appreciate that because of the fact that you want to see that, you want to see your child understand my dreams. I wanted to understand my dreams and then maybe create a legacy, because that's what we're talking about now, which you is a legacy, correct.

Yes, yeah, I mean it's really I think about any what other thing do you have in this world that you can put all of your time, your energy in your relationships and build up and then pass on to the next generation to continue doing it at that same level or better and create residual income for generations, Like you can't do it for a job, you can't do it, you know, really, the business is one of the best way. Family business is one of the best ways to pass generational wealth from one generation to the next.

Yes, yeah, I mean it's really I think about any what other thing do you have in this world that you can put all of your time, your energy in your relationships and build up and then pass on to the next generation to continue doing it at that same level or better and create residual income for generations, Like you can't do it for a job, you can't do it, you know, really, the business is one of the best way. Family business is one of the best ways to pass generational wealth from one generation to the next.

To answer this question called it in the book as an accomplished professional because you talk about it. You went back to school. I did graduate school, and you winning back and got an NBA. She discusses this in the book. She tells you just because you get an NBA doesn't mean you know how to run a business. How laughed at that when I read that, how did your previous experience and influence the tone or approach of writing is dark, dirty, dangerous.

To answer this question called it in the book as an accomplished professional because you talk about it. You went back to school. I did graduate school, and you winning back and got an NBA. She discusses this in the book. She tells you just because you get an NBA doesn't mean you know how to run a business. How laughed at that when I read that, how did your previous experience and influence the tone or approach of writing is dark, dirty, dangerous.

I think that going into business and not knowing what you're doing as a humbling experience in and of itself. You're constantly putting out fires and constantly trying to make thousands upon thousands of decisions to steer the company in the right direction. And I felt that all the books that I had read were written from a perspective of, like Hubris, so oh, this is the right way and this is how you do it. And I wanted to come from an approach of I don't know what the right way is, but this is the way we did it, and it worked, and here's some other ways that we've learned as well along the way. We wanted to kind of quicken the learning curve for other family businesses or other people who wanted to create family businesses. I wanted to be able to be honest that entrepreneurship is a lonely journey and that you need a good network of people to support you. You need to have your own team. And these are all the things that I lived. And I feel that the humble approach that I've had in business has helped us become very successful because we're not afraid to ask for help.

I think that going into business and not knowing what you're doing as a humbling experience in and of itself. You're constantly putting out fires and constantly trying to make thousands upon thousands of decisions to steer the company in the right direction. And I felt that all the books that I had read were written from a perspective of, like Hubris, so oh, this is the right way and this is how you do it. And I wanted to come from an approach of I don't know what the right way is, but this is the way we did it, and it worked, and here's some other ways that we've learned as well along the way. We wanted to kind of quicken the learning curve for other family businesses or other people who wanted to create family businesses. I wanted to be able to be honest that entrepreneurship is a lonely journey and that you need a good network of people to support you. You need to have your own team. And these are all the things that I lived. And I feel that the humble approach that I've had in business has helped us become very successful because we're not afraid to ask for help.

That's important, asking for help. The word humble. A lot of people say that around me, and then my wife tell me, so you so over confident, but in both of you you have to be both. Though you know, I'm pretty sure Caller that you're a very confident person, but you but you value that moment to be humble because, like I said, some people, shine can't be shined on everybody because it can lessen them of make them feel weak. But when you in this book, you've got a lot of surprise. Accuse, I'm gonna tell you, I enjoyed reading the book. I enjoyed the storytelling that I think the storytelling moved me the most because you are a interesting and entertaining thought provoker. And like I said, we didn't talk about it. If you read the book when she starts. She didn't talk about it in detail, but her description between the difference between manufacturing and technology is very funny. If you read the book, you'll find it very humorous. And I'm not talking about it in a nerdy way either. It's just really instrumental.

That's important, asking for help. The word humble. A lot of people say that around me, and then my wife tell me, so you so over confident, but in both of you you have to be both. Though you know, I'm pretty sure Caller that you're a very confident person, but you but you value that moment to be humble because, like I said, some people, shine can't be shined on everybody because it can lessen them of make them feel weak. But when you in this book, you've got a lot of surprise. Accuse, I'm gonna tell you, I enjoyed reading the book. I enjoyed the storytelling that I think the storytelling moved me the most because you are a interesting and entertaining thought provoker. And like I said, we didn't talk about it. If you read the book when she starts. She didn't talk about it in detail, but her description between the difference between manufacturing and technology is very funny. If you read the book, you'll find it very humorous. And I'm not talking about it in a nerdy way either. It's just really instrumental.

Interesting.

Interesting.

When you see somebody who's in the manufacturing business, they see another competitive feel that suddenly has blown up, but they understand why it is blown up because it has suddenly become cool. And where manufacturing is being perceived as this dark, unionized, a hard hat you know, pot belly men, old people, male driven industry. You can you have to dress a certain way, you know, the whistle blows when you have to get off from work. That's the image of manufacturing. Did they Did I miss anything there?

When you see somebody who's in the manufacturing business, they see another competitive feel that suddenly has blown up, but they understand why it is blown up because it has suddenly become cool. And where manufacturing is being perceived as this dark, unionized, a hard hat you know, pot belly men, old people, male driven industry. You can you have to dress a certain way, you know, the whistle blows when you have to get off from work. That's the image of manufacturing. Did they Did I miss anything there?

No?

No?

You got it. You got it absolutely Yeah. And my hope was that people would see it differently, but also think about other industries that they may that may be flying under the radar, that they could potentially go into and create their own businesses and create generational wealth for themselves.

You got it. You got it absolutely Yeah. And my hope was that people would see it differently, but also think about other industries that they may that may be flying under the radar, that they could potentially go into and create their own businesses and create generational wealth for themselves.

Now, so what are some of the reactions that you've gotten some of the feedback from the readers.

Now, so what are some of the reactions that you've gotten some of the feedback from the readers.

I was actually surprised quite a few. I had a white gentlemen reached out to me and said, I really think of myself as an open minded person, open to diversity, equity and inclusion in general. But your book made me realize the privilege that I that I still have, and that took me by surprise. My son, my sixteen year old, read part of it. He hasn't read the whole thing yet. He's in school still right now, and he said it wasn't boring, and I said, well, good, because I wrote it because I want people, young young people to think about what they could potentially be. The gentleman that was on before me had said that they had something similar to what my father and I always say, if you can see it, you can be it. We want to set that example of black excellence as having your own business, as being engineers, of being in complicated, complex fields in STEM and seeing yourself there. It's helpful to know that someone else was successful at it so that you can see yourself in it. And we spend a lot of time going out and doing that, and that was part of the reason, actually a big reason for the book to reach more people so that we can be the example one of many of how you can be successful in stem, manufacturing and business.

I was actually surprised quite a few. I had a white gentlemen reached out to me and said, I really think of myself as an open minded person, open to diversity, equity and inclusion in general. But your book made me realize the privilege that I that I still have, and that took me by surprise. My son, my sixteen year old, read part of it. He hasn't read the whole thing yet. He's in school still right now, and he said it wasn't boring, and I said, well, good, because I wrote it because I want people, young young people to think about what they could potentially be. The gentleman that was on before me had said that they had something similar to what my father and I always say, if you can see it, you can be it. We want to set that example of black excellence as having your own business, as being engineers, of being in complicated, complex fields in STEM and seeing yourself there. It's helpful to know that someone else was successful at it so that you can see yourself in it. And we spend a lot of time going out and doing that, and that was part of the reason, actually a big reason for the book to reach more people so that we can be the example one of many of how you can be successful in stem, manufacturing and business.

Cool as a closer out real quick.

Cool as a closer out real quick.

How do we find this book, Dark, Dirty Dangerous? Number one on Amazon, by the way, Ladies and Gentlemen, number one on Amazon, Dark Dirty Dangerous.

How do we find this book, Dark, Dirty Dangerous? Number one on Amazon, by the way, Ladies and Gentlemen, number one on Amazon, Dark Dirty Dangerous.

The author call a Tropman.

The author call a Tropman.

Yes, Amazon, Barnes and Noble, Target, Walmart, many major bookseller. Thank you so much for the support.

Yes, Amazon, Barnes and Noble, Target, Walmart, many major bookseller. Thank you so much for the support.

Well, she sees the light, y'all, she sees the light. She sees the manufacturing light. Thank you, caller Tropman for coming on Money Making Conversations Master Class.

Well, she sees the light, y'all, she sees the light. She sees the manufacturing light. Thank you, caller Tropman for coming on Money Making Conversations Master Class.

I told you y'all gonna read your book. I told you I was gonna read your book.

I told you y'all gonna read your book. I told you I was gonna read your book.

You sure did. I appreciate you.

You sure did. I appreciate you.

Thank you for taking the time to come back on my show and let me share it with my audience.

Thank you for taking the time to come back on my show and let me share it with my audience.

You'll be safe and keep keep keep manufacturing.

You'll be safe and keep keep keep manufacturing.

Okay, I sure will. Thank you Cool.

Okay, I sure will. Thank you Cool.

This has been another edition of Money Making Conversations Masterclass hosted by me Rushan McDonald. Thank you to our guest on the show today and thank you for listening audience now. If you want to listen to any episode or want to be a guest on the show, visit Moneymakingconversations dot com. Our social media handle is money Making Conversations and if you want to join us next week, remember to always leave with your gifts.

This has been another edition of Money Making Conversations Masterclass hosted by me Rushan McDonald. Thank you to our guest on the show today and thank you for listening audience now. If you want to listen to any episode or want to be a guest on the show, visit Moneymakingconversations dot com. Our social media handle is money Making Conversations and if you want to join us next week, remember to always leave with your gifts.

Keep winning.

Keep winning.

This has been another edition of money Making Conversation Masterclass posted by me Rashaun McDonald. Thank you to our guests on the show today and thank you our listening to audience now. If you want to listen to any episode I want to be a guest on the show, visit Moneymakingconversations dot com. Our social media handle is money Making Conversations. Join us next week and remember to always leave with your gifts.

This has been another edition of money Making Conversation Masterclass posted by me Rashaun McDonald. Thank you to our guests on the show today and thank you our listening to audience now. If you want to listen to any episode I want to be a guest on the show, visit Moneymakingconversations dot com. Our social media handle is money Making Conversations. Join us next week and remember to always leave with your gifts.

Keep winning.

Keep winning.