Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brittany Benson.

***

### **Purpose of the Interview**

The interview on *Money Making Conversations Masterclass* aimed to:

*   Showcase Brittany Benson’s journey as a **brand strategist**, **AI consultant**, and founder of **The Branding Bar**.
*   Educate entrepreneurs and small business owners on **branding**, **social media strategy**, and the **impact of AI** on marketing.
*   Inspire listeners to leverage technology and consistency to build authentic brands.

***

### **Key Takeaways**

1.  **Early Branding Journey**
    *   Brittany unknowingly started building her brand in college through her TV show *On the Air with Brittany B*.
    *   She leveraged early platforms like YouTube and Facebook before “social media” was a term.

2.  **Consistency is Key**
    *   Success in branding comes from **consistent engagement**, even before monetization was possible.
    *   Brittany grew her Instagram following to over 130,000 by focusing on consistency rather than chasing trends.

3.  **Influencer Myth**
    *   Large follower counts don’t guarantee success; **engagement matters more than numbers**.
    *   “If I have 2,500 followers who listen to me, that’s more powerful than 100,000 who don’t.”

4.  **Paid vs. Organic Growth**
    *   Paid ads can help, but **organic growth builds trust**.
    *   Best practice: build an organic base first, then use paid ads to amplify.

5.  **Pivot to AI**
    *   Brittany pivoted from a traditional social media agency to **AI-driven branding solutions**.
    *   She creates **AI twins** for business owners—digital replicas that can produce content without the owner being physically present.

6.  **Generative AI in Marketing**
    *   AI tools can create graphics, videos, and even voice clones.
    *   Brittany emphasizes AI as a **tool to enhance workflow**, not replace human creativity.

7.  **Consulting Approach**
    *   Offers strategy calls to identify problems and recommend AI tools.
    *   Services range from **strategy planning**, **consulting**, to **done-for-you solutions**.

***

### **Notable Quotes**

*   **On branding:**  
    *“I was always building a brand, even when I didn’t realize I was building a brand.”*

*   **On engagement vs. followers:**  
    *“If I have 2,500 followers who listen to me, that’s more powerful than 100,000 who don’t.”*

*   **On AI’s role:**  
    *“AI is just a tool. It’s not going to replace your job—it still needs human direction.”*

*   **On staying ahead:**  
    *“I’ve been told I have the gift of insight to see what’s coming, even if it’s not popular yet.”*

*   **On her pivot:**  
    *“I started generating AI twins for business owners so they could show up online without showing up.”*

***

#SHMS #STRAW #BEST

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brittany Benson.
***
### **Purpose of the Interview**
The interview on *Money Making Conversations Masterclass* aimed to:
* &nbsp; Showcase Brittany Benson&rsquo;s journey as a **brand strategist**, **AI consultant**, and founder of **The Branding Bar**. * &nbsp; Educate entrepreneurs and small business owners on **branding**, **social media strategy**, and the **impact of AI** on marketing. * &nbsp; Inspire listeners to leverage technology and consistency to build authentic brands.
***
### **Key Takeaways**
1. &nbsp;**Early Branding Journey** &nbsp; &nbsp; * &nbsp; Brittany unknowingly started building her brand in college through her TV show *On the Air with Brittany B*. &nbsp; &nbsp; * &nbsp; She leveraged early platforms like YouTube and Facebook before &ldquo;social media&rdquo; was a term.
2. &nbsp;**Consistency is Key** &nbsp; &nbsp; * &nbsp; Success in branding comes from **consistent engagement**, even before monetization was possible. &nbsp; &nbsp; * &nbsp; Brittany grew her Instagram following to over 130,000 by focusing on consistency rather than chasing trends.
3. &nbsp;**Influencer Myth** &nbsp; &nbsp; * &nbsp; Large follower counts don&rsquo;t guarantee success; **engagement matters more than numbers**. &nbsp; &nbsp; * &nbsp; &ldquo;If I have 2,500 followers who listen to me, that&rsquo;s more powerful than 100,000 who don&rsquo;t.&rdquo;
4. &nbsp;**Paid vs. Organic Growth** &nbsp; &nbsp; * &nbsp; Paid ads can help, but **organic growth builds trust**. &nbsp; &nbsp; * &nbsp; Best practice: build an organic base first, then use paid ads to amplify.
5. &nbsp;**Pivot to AI** &nbsp; &nbsp; * &nbsp; Brittany pivoted from a traditional social media agency to **AI-driven branding solutions**. &nbsp; &nbsp; * &nbsp; She creates **AI twins** for business owners&mdash;digital replicas that can produce content without the owner being physically present.
6. &nbsp;**Generative AI in Marketing** &nbsp; &nbsp; * &nbsp; AI tools can create graphics, videos, and even voice clones. &nbsp; &nbsp; * &nbsp; Brittany emphasizes AI as a **tool to enhance workflow**, not replace human creativity.
7. &nbsp;**Consulting Approach** &nbsp; &nbsp; * &nbsp; Offers strategy calls to identify problems and recommend AI tools. &nbsp; &nbsp; * &nbsp; Services range from **strategy planning**, **consulting**, to **done-for-you solutions**.
***
### **Notable Quotes**
* &nbsp; **On branding:** &nbsp; &nbsp; &nbsp; *&ldquo;I was always building a brand, even when I didn&rsquo;t realize I was building a brand.&rdquo;*
* &nbsp; **On engagement vs. followers:** &nbsp; &nbsp; &nbsp; *&ldquo;If I have 2,500 followers who listen to me, that&rsquo;s more powerful than 100,000 who don&rsquo;t.&rdquo;*
* &nbsp; **On AI&rsquo;s role:** &nbsp; &nbsp; &nbsp; *&ldquo;AI is just a tool. It&rsquo;s not going to replace your job&mdash;it still needs human direction.&rdquo;*
* &nbsp; **On staying ahead:** &nbsp; &nbsp; &nbsp; *&ldquo;I&rsquo;ve been told I have the gift of insight to see what&rsquo;s coming, even if it&rsquo;s not popular yet.&rdquo;*
* &nbsp; **On her pivot:** &nbsp; &nbsp; &nbsp; *&ldquo;I started generating AI twins for business owners so they could show up online without showing up.&rdquo;*
***
#SHMS #STRAW #BEST

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!

https://www.moneymakingconversations.com

https://www.youtube.com/MoneyMakingConversations

https://www.facebook.com/MoneyMakingConversations/

https://twitter.com/moneymakingconv

https://www.instagram.com/moneymakingconversations/

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!
https://www.moneymakingconversations.com
https://www.youtube.com/MoneyMakingConversations
https://www.facebook.com/MoneyMakingConversations/
https://twitter.com/moneymakingconv
https://www.instagram.com/moneymakingconversations/

Money Making Conversations Master Class

Brand Building:  She creates AI Clones that can produce content without the owner being physically present.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/33e2fe86-4070-49bb-9bab-b3b4015fc25e/transcript