Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans.

A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways:

🎙️ Guest Overview: Charelle Lans
Title: Business Strategist, Vision Strategist, and Founder of Vision Strategy Management (VSM)
Background: Industrial engineering degree; former Fortune 500 employee (e.g., Johnson & Johnson)
Mission: Helps individuals and businesses diagnose issues, define strategies, and drive performance.

💼 Core Concepts & Insights 🔍 What She Does
Acts as a “business doctor” for small to mid-sized businesses.
Helps clients uncover blind spots, streamline operations, and align personal purpose with business goals.

🧠 Key Philosophies
“Profit is in the patterns, not in the panic”: Sustainable success comes from consistent systems, not reactive hustle.
“You deserve to be paid, not just passionate”: Passion is important, but structured pricing and value delivery are essential for sustainability.
“Rest is a revenue strategy”: Rest improves clarity, leadership, and long-term business health.

🛠️ Business Strategy Tips 1. Pricing & Value
Research your market and understand the problem you solve.
Avoid underpricing due to emotional ties or overpricing without value.
Develop a pricing strategy that reflects your experience and the value you deliver.

2. Scaling Smartly
Avoid “scaling chaos” — building a brand without infrastructure leads to burnout.
Build systems, processes, and the right team before scaling.
A platform (not just a brand) is sustainable and scalable.

3. Vision Execution
A vision without a strategy and management is just a wish.
Use metrics to track progress and ensure your vision is in motion.
Surround yourself with:

Mentor
Sponsor
Coach
Network

🧩 Common Entrepreneurial Pitfalls
Wearing “hustle” as a badge of honor can lead to burnout.
Trying to do everything alone without a blueprint or support system.
Fear of sharing ideas due to intellectual property concerns — instead, stay ahead by always working on the next idea.

📲 Connect with Charelle Lans
Website: visionstrategymanagement.com
Social Media: @CharelleLans on Instagram, Facebook, LinkedIn

#SHMS #STRAW #BEST

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans.
A six-time award-winning author, motivational speaker, and business strategist known as the &ldquo;business therapist.&rdquo; Here's a detailed summary of the key insights and takeaways:
<hr>
🎙️ Guest Overview: Charelle Lans
<ul>
<li>Title: Business Strategist, Vision Strategist, and Founder of Vision Strategy Management (VSM)</li>
<li>Background: Industrial engineering degree; former Fortune 500 employee (e.g., Johnson &amp; Johnson)</li>
<li>Mission: Helps individuals and businesses diagnose issues, define strategies, and drive performance.</li>
</ul>
<hr>
💼 Core Concepts &amp; Insights 🔍 What She Does
<ul>
<li>Acts as a &ldquo;business doctor&rdquo; for small to mid-sized businesses.</li>
<li>Helps clients uncover blind spots, streamline operations, and align personal purpose with business goals.</li>
</ul>
🧠 Key Philosophies
<ul>
<li>&ldquo;Profit is in the patterns, not in the panic&rdquo;: Sustainable success comes from consistent systems, not reactive hustle.</li>
<li>&ldquo;You deserve to be paid, not just passionate&rdquo;: Passion is important, but structured pricing and value delivery are essential for sustainability.</li>
<li>&ldquo;Rest is a revenue strategy&rdquo;: Rest improves clarity, leadership, and long-term business health.</li>
</ul>
<hr>
🛠️ Business Strategy Tips 1. Pricing &amp; Value
<ul>
<li>Research your market and understand the problem you solve.</li>
<li>Avoid underpricing due to emotional ties or overpricing without value.</li>
<li>Develop a pricing strategy that reflects your experience and the value you deliver.</li>
</ul>
2. Scaling Smartly
<ul>
<li>Avoid &ldquo;scaling chaos&rdquo; &mdash; building a brand without infrastructure leads to burnout.</li>
<li>Build systems, processes, and the right team before scaling.</li>
<li>A platform (not just a brand) is sustainable and scalable.</li>
</ul>
3. Vision Execution
<ul>
<li>A vision without a strategy and management is just a wish.</li>
<li>Use metrics to track progress and ensure your vision is in motion.</li>
<li>Surround yourself with:
<ul>
<li>Mentor</li>
<li>Sponsor</li>
<li>Coach</li>
<li>Network</li>
</ul>
</li>
</ul>
<hr>
🧩 Common Entrepreneurial Pitfalls
<ul>
<li>Wearing &ldquo;hustle&rdquo; as a badge of honor can lead to burnout.</li>
<li>Trying to do everything alone without a blueprint or support system.</li>
<li>Fear of sharing ideas due to intellectual property concerns &mdash; instead, stay ahead by always working on the next idea.</li>
</ul>
<hr>
📲 Connect with Charelle Lans
<ul>
<li>Website: visionstrategymanagement.com</li>
<li>Social Media: @CharelleLans on Instagram, Facebook, LinkedIn</li>
</ul>
#SHMS #STRAW #BEST

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!

https://www.moneymakingconversations.com

https://www.youtube.com/MoneyMakingConversations

https://www.facebook.com/MoneyMakingConversations/

https://twitter.com/moneymakingconv

https://www.instagram.com/moneymakingconversations/

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!
https://www.moneymakingconversations.com
https://www.youtube.com/MoneyMakingConversations
https://www.facebook.com/MoneyMakingConversations/
https://twitter.com/moneymakingconv
https://www.instagram.com/moneymakingconversations/

Money Making Conversations Master Class

Brand Building: Helps individuals and businesses diagnose issues, define strategies, and drive performance.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/380fc344-1c41-444d-95af-b3140165bad2/transcript

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