Singaporean fitness start-up ELXR, has its eye on the US$16 billion Asian fitness pie. 440 million Asians are spending that amount annually on fitness and ELXR aims to cash in. Founder Steffan Fung talks us through how his app is building a tightly knit community of fitness enthusiasts through a two-tier subscription model.

<p>Singaporean fitness start-up ELXR, has its eye on the US$16 billion Asian fitness pie. 440 million Asians are spending that amount annually on fitness and ELXR aims to cash in.&nbsp;Founder Steffan Fung talks us through how his app is building a tightly knit community of fitness enthusiasts through a two-tier subscription model.</p>

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