Despite the fact that businesses are recognising the value of content marketing, only a handful succeed when it boils down to implementation. David Mckaige, Director of Operations, Salween Group, shares why many content marketing strategies fail and the steps businesses can take to succeed. 

<p>Despite the fact that businesses are recognising the value of content marketing, only a handful succeed when it boils down to implementation. <strong>David Mckaige, Director of Operations, Salween Group</strong>, shares why many content marketing strategies fail and the steps businesses can take to succeed.&nbsp;</p>

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