Having to use separate platforms to advertise on different channels and having to select the best places to advertise digitally are both increasingly daunting. However, with the use of Programmatic Advertising, digital efforts can now be streamlined and consolidated in just one technology platform. Josh Quek, Managing Director, Xaxis, shares more about the automation, how it makes transactions more efficient, and what the future holds for programmatic ads.

<p>Having to use separate platforms to advertise on different channels and having to select the best places to advertise digitally are both increasingly daunting. However, with the use of Programmatic Advertising, digital efforts can now be streamlined and consolidated in just one technology platform. <strong>Josh Quek, Managing Director, Xaxis</strong>, shares more about the automation, how it makes transactions more efficient, and what the future holds for programmatic ads.</p>

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