With a user base of over 4 billion people, email marketing is still ranked as the most effective marketing channel for businesses to communicate with their audiences – even beating out social media, SEO, and affiliate marketing. Vary Yong, Managing Director, iFoundries, shares why thisdecades-old technology still remains effective as a marketing strategy and how businesses can get it right.  

With a user base of over 4 billion people, email marketing is still ranked as the most effective marketing channel for businesses to communicate with their audiences &ndash; even beating out social media, SEO, and affiliate marketing. Vary Yong, Managing Director, iFoundries, shares why this decades-old technology still remains effective as a marketing strategy and how businesses can get it right. &nbsp;

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