While building a great product is the first step towards revolutionizing the fintech industry, deploying the right fintech marketing techniques to make it big is often a challenge in an increasingly saturated market. Shannon Cullum, Chief Marketing Officer, BetterTradeOff shares some of the common mistakes marketers make when marketing in the fintech industry and the kind of marketing strategies that work well for this industry. 

While building a great product is the first step towards revolutionizing the fintech industry, deploying the right fintech marketing techniques to make it big is often a challenge in an increasingly saturated market. Shannon Cullum, Chief Marketing Officer, BetterTradeOff&nbsp;shares some of the common mistakes marketers make when marketing in the fintech industry and the kind of marketing strategies that work well for this industry.&nbsp;

MONEY FM 89.3

Why It Matters: Effective marketing in the complex fintech industry

On #Wanderlust, Prime Time's Timothy Go shares what you need to note before travelling overseas during this period as flying can be tricky with Covid-19 travel restrictions.

On #Wanderlust, Prime Time's Timothy Go shares what you need to note before travelling overseas during this period as flying can be tricky with Covid-19 travel restrictions.

#Wanderlust Inconvenient Travel

Digital health declaration documents systems are country-specific and often restrictive, as the standards can vary greatly from one another.

On #Wanderlust, Prime Time's Timothy Go looks at how this can be streamlined into an efficient, integrated way to verify that citizens are safe for travel.

Digital health declaration documents systems are country-specific and often restrictive, as the standards can vary greatly from one another.
On #Wanderlust, Prime Time's Timothy Go looks at how this can be streamlined into an efficient, integrated way to verify that citizens are safe for travel.

#Wanderlust Digital Travel

To young adults, retirement can seem so far away, but a recent AIA Singapore survey found that 54 percent of Singaporeans will be "14 years short" when it comes to the adequacy of their retirement savings. So what is the first step when starting your retirement plan? 
In this episode of Back to Basics, Rhianne Lovell-Boland speaks to Patsy Khoo, Associate Director of IPP Financial Advisers who shares more on how to build your nest egg. 

To young adults, retirement can seem so far away, but a recent AIA Singapore survey found that 54 percent of Singaporeans will be "14 years short" when it comes to the adequacy of their retirement savings. So what is the first step when starting your retirement plan? In this episode of Back to Basics, Rhianne Lovell-Boland speaks to Patsy Khoo, Associate Director of IPP Financial Advisers who shares more on how to build your nest egg.&nbsp;

Why It Matters: Effective marketing in the complex fintech industry

MONEY FM 89.3

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