As more brands and businesses switch to social media to keep up with change, there is now an imperative for PR professionals to measure returns on their campaigns differently. Andrew Nicholls, Managing Director & Co-Founder, CARMA Asia shares how they can take advantage of media intelligence to do so and what to expect for the future of the PR scene. 

<p>As more brands and businesses switch to social media to keep up with change, there is now an imperative for PR professionals to measure returns on their campaigns differently. <strong>Andrew Nicholls, Managing Director &amp; Co-Founder, CARMA Asia</strong> shares how they can take advantage of media intelligence to do so and what to expect for the future of the PR scene.&nbsp;</p>

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