In today’s highly competitive business environment, implementing a successful brand strategy remains vital, yet problematic, for many. Jon Wong, Brand Strategist, MediaOne, shares the components needed for a comprehensive brand strategy and the common mistakes that businesses should avoid when implementing them.

<p>In today&rsquo;s highly competitive business environment, implementing a successful brand strategy remains vital, yet problematic, for many. <strong>Jon Wong, Brand Strategist, MediaOne</strong>, shares the components needed for a comprehensive brand strategy and the common mistakes that businesses should avoid when implementing them.</p>

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