The COVID-19 pandemic has left many businesses struggling to survive, and the quest for capital, some may be leaving significant intangible assets off their valuations when raising funds. Paul Adams, CEO of Everedge Global, talks about why intangible assets matter now, and how businesses like brand consulting firms and even hawker centres can integrate their inherent intangible assets when valuing their businesses.

<p>The COVID-19 pandemic has left many businesses struggling to survive, and the quest for capital, some may be leaving significant intangible assets off their valuations when raising funds. Paul Adams, CEO of Everedge Global, talks about why intangible assets matter now, and how businesses like brand consulting firms and even hawker centres can integrate their inherent intangible assets when valuing their businesses.</p>

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