Today, from the recent boom of livestreams to 24/7 customer service, Chinese innovation has shaped global e-commerce, providing the rest of us with a glimpse of shopping’s future. And that makes China the largest e-commerce market in the world and the most digital of the major economies. Frank Lavin, CEO, Export Now (former US Ambassador to Singapore) shares some of the challenges foreign businesses face when entering China’s retail market and the importance of foreign companies developing a national footprint digitally especially in China’s retail market.

<p>Today, from the recent boom of livestreams to 24/7 customer service, Chinese innovation has shaped global e-commerce, providing the rest of us with a glimpse of shopping&rsquo;s future. And that makes China the largest e-commerce market in the world and the most digital of the major economies. <strong>Frank Lavin, CEO, Export Now (former US Ambassador to Singapore)&nbsp;</strong>shares some of the challenges foreign businesses face when entering China&rsquo;s retail market and the importance of foreign companies developing a national footprint digitally especially in China&rsquo;s retail market.</p>

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