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Total website traffic in Asia Pacific came from smartphones, but attention span short

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A study conducted by Contentsquare, a digital customer analytics platform, showed that 51% of mobile users immediately bounces to a new page while scrolling through online content. David Bochsler, Managing Director, APAC, Contentsquare, shares more about the findings from this study and how brands can improve their customer experience upon digitalising their content.

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