With lockdown measures continuing to impact how brands position themselves in the market, brands need to take care of their employees and customers, and not take advantage of the crisis to maximise profits. How can they display this in their narratives? Find out from Lisa Khatri, Brand Experience and Research Lead for Qualtrics in APJ.

<p>With lockdown measures continuing to impact how brands position themselves in the market, brands need to take care of their employees and customers, and not take advantage of the crisis to maximise profits. How can they display this in their narratives? Find out from Lisa Khatri, Brand Experience and Research Lead for Qualtrics in APJ.</p>

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