At its simplest, NFTs provide a unique marker - think barcode - that essentially provides proof that a piece of digital artwork - think Jpeg file - is the original. Interestingly, For a market relatively new to the world, it grew 299% in 2020 indicating its potential to become the next leading asset class for the virtual economy, especially among the Gen-Z and Millennial gaming and collectibles communities. Michael Patent, Founder & President, Culture Group shares the advantages of brands tapping into NFTs as part of their brands' commercial offering and why NFTs have some sort of an exciting prospect, especially in SEA. 

<p>At its simplest, NFTs provide a unique marker - think barcode - that essentially provides proof that a piece of digital artwork - think Jpeg file - is the original.&nbsp;Interestingly,&nbsp;For a market relatively new to the world, it grew 299% in 2020 indicating its potential to become the next leading asset class for the virtual economy, especially among the Gen-Z and Millennial gaming and collectibles communities. <strong>Michael Patent, Founder &amp; President, Culture Group&nbsp;</strong>shares the advantages of brands tapping into NFTs as part of their brands' commercial offering and why NFTs have some sort of an exciting prospect, especially in SEA.&nbsp;</p>

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