What if, there was a "Buy Button" deep in the recesses of a part of your brain that is being pushed by Big Brands? What if every choice you made when it came to buying and selling that you thought was rational, was actually strongly influenced by unconscious biases? Cognitive neuroscientist Professor Gemma Calvert from the Nanyang Business School talks about how neuroscience can be used in marketing and audience engagement.

<p>What if, there was a "Buy Button" deep in the recesses of a part of your brain that is being pushed by Big Brands? What if every choice you made when it came to buying and selling that you thought was rational, was actually strongly influenced by unconscious biases? Cognitive neuroscientist Professor Gemma Calvert from the Nanyang Business School talks about how neuroscience can be used in marketing and audience engagement.</p>

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