Companies are recognizing the importance of delivering an experience that makes them stand out from their competition. In order for businesses to meet this new level of expectation, there is a need for businesses of all sizes to understand the importance of customer experience. Atul Tuli, VP & Head of Customer Experience (CX), SAP, South East Asia shares the definition of great customer experience and how businesses can implement it well.

<p>Companies are recognizing the importance of delivering an experience that makes them stand out from their competition.&nbsp;In order for businesses to meet this new level of expectation, there is a need for businesses of all sizes to understand the importance of customer experience.&nbsp;<strong>Atul Tuli, VP &amp; Head of Customer Experience (CX), SAP, South East Asia&nbsp;</strong>shares the definition of&nbsp;great customer experience and how businesses can implement it well.</p>

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