Why is customer centricity important, especially today? And why have companies lost sight of this? Howie Lim speaks to AJ Boelens, Chair of the EGN Singapore Marketing Leader's peer group to find out how you can pivot your business model to be more customer centric.

<p>Why is customer centricity important, especially today? And why have companies lost sight of this? Howie Lim speaks to AJ Boelens, Chair of the EGN Singapore Marketing Leader's peer group to find out how you can pivot your business model to be more customer centric.</p>

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