RubberWay, developed by Michelin, is a technological solution that maps and assesses practices and risks regarding environmental issues, social affairs, and Corporate Social Responsibility governance throughout the natural-rubber industry – which includes around six million farmers, 100,000 intermediaries, and over 500 processing plants. Edouard de Rostolan, CSR Manager, Michelin shares Michelin’s approach towards responsible procurement of natural rubber and how the RubberWay app will help improve sustainability in the natural rubber chain.