In an age where it is becoming more challenging to engage with audiences on traditional mass media channels, the popularity of video streaming services presents brands with new opportunities to reach out to their target consumers. So, with the growth in content drawing more people to stream movies and shows online, how can brands look to OTT platforms? Greg Armshaw, Senior Director Solution Sales, Asia Pacific, Brightcove shares more.

<p>In an age where it is becoming more challenging to engage with audiences on traditional mass media channels, the popularity of video streaming services presents brands with new opportunities to reach out to their target consumers. So, with the growth in content drawing more people to stream movies and shows online, how can brands look to OTT platforms? <strong>Greg Armshaw, Senior Director Solution Sales, Asia Pacific, Brightcove </strong>shares more.</p>

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