The way people shopped have changed dramatically in the past decade, there is an obvious shift in the number of people turning to online shopping from the ‘traditional’ retail shopping. But how can you create an identity in this market that would satisfy your consumers, leaving them coming back for more? Edwin Koh, Director for Southeast Asia, Limelight Networks common issues e-commerce merchants face when a world wide sale event happens for a day and the future of e-commerce. 

<p>The way people shopped have changed dramatically in the past decade, there is an obvious shift in the number of people turning to online shopping from the &lsquo;traditional&rsquo; retail shopping. But how can you create an identity in this market that would satisfy your consumers, leaving them coming back for more? <strong>Edwin Koh, Director for Southeast Asia, Limelight Networks </strong>common issues e-commerce merchants face when a world wide sale event happens for a day and the future of e-commerce.&nbsp;</p>

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