A recent study also found that the global online content consumption doubled in 2020, and that consumers are now more receptive to ads on social or TV. Brand suitability is critical with 44% of consumers reporting that they’ve tried a new brand product after seeing a relevant ad beside content they’re viewing. Jonathan Parker, Managing Director, APR APAC shares how brands can elevate their creative production approaches and perhaps capitalize on the growing demand for digital content as the upwards trend in digital consumption and e-commerce is likely to stay. 

<p>A recent study also found that the global online content consumption doubled in 2020, and that consumers are now more receptive to ads on social or TV. Brand suitability is critical with 44% of consumers reporting that they&rsquo;ve tried a new brand product after seeing a relevant ad beside content they&rsquo;re viewing. <strong>Jonathan Parker, Managing Director, APR APAC&nbsp;</strong>shares how brands can elevate their creative production approaches and&nbsp;perhaps capitalize on the growing demand for digital content as the upwards trend in digital consumption and e-commerce is likely to stay.&nbsp;</p>

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