In a world of intense competition to win new businesses, retain clients, and grow revenues, marketers struggle to stand out in the endless sea of indistinguishable brands. How can companies turn their employees into advocates for their own brands? Michelle Martin speaks to Maneesh Sah, Executive Director of External Communications Asia Pacific at Aon on his book ‘A New Marketer’. He explains why it is not sufficient to just rely on brand awareness and how companies can gain customer loyalty through building and owning a community.

<p>In a world of intense competition to win new businesses, retain clients, and grow revenues, marketers struggle to stand out in the endless sea of indistinguishable brands. How can companies turn their employees into advocates for their own brands? Michelle Martin speaks to Maneesh Sah, Executive Director of External Communications Asia Pacific at Aon on his book &lsquo;<em>A New Marketer</em>&rsquo;. He explains why it is not sufficient to just rely on brand awareness and how companies can gain customer loyalty through building and owning a community.</p>

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