The Customer Experience or CX is becoming more conversational with Whatsapp but what does this mean for consumers and brands? Also, increasingly, Omnichannel CX isn't just a "good-to-have", but rather becoming the new normal that brands will need - especially to help weather a gloomy economic forecast. We find our more from Malcolm Koh, Customer-in-Residence & Customer Experience Strategist at Zendesk.

<p>The Customer Experience or CX is becoming more conversational with Whatsapp but what does this mean for consumers and brands? Also, increasingly, Omnichannel CX isn't just a "good-to-have", but rather becoming the new normal that brands will need - especially to help weather a gloomy economic forecast.&nbsp;We find our more from Malcolm Koh, Customer-in-Residence &amp; Customer Experience Strategist at Zendesk.</p>

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