F1 season is just around the corner, and for those of us who aren’t able to attend, there's a whole other immersive experience to the sport. Innovations in broadcast services have allowed sporting fans worldwide to be part of it all, without having to be there in person. New immersive technologies including augmented reality, virtual reality, and the Internet of Things promise to be the next game-changers that completely reboot the way fans interact with teams, players and brand sponsors.We find out more from Mehul Kapadia, Managing Director, F1 Business, Tata Communications how technology is digitally transforming user experience through digital immersive technology.

<p>F1 season is just around the corner, and for those of us who aren&rsquo;t able to attend, there's a whole other immersive experience to the sport.&nbsp;Innovations in broadcast services have allowed sporting fans worldwide to be part of it all, without having to be there in person. New immersive technologies including augmented reality, virtual reality, and the Internet of Things promise to be the next game-changers that completely reboot the way fans interact with teams, players and brand sponsors.We find out more from Mehul Kapadia, Managing Director, F1 Business, Tata Communications how technology is digitally transforming user experience through digital immersive technology.</p>

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