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Navigating the demand for data privacy with new marketing strategies

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With Google planning to halt their use of third-party cookies by the end of the year and stating they are pushing through data privacy bills, marketers are coming up against a major roadblock in tailoring campaigns and reporting on outcomes. Lauren Vaccarello, Chief Marketing Officer, Talend, shares how marketers can get their data fix despite the disappearance of the cookie and what they can do to meet rising consumer expectations. 

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