According to a report by hotel marketing agency, Travel Media Group (TMG), the average traveller visits anywhere from four to 38 websites before booking. More importantly, during the booking process, travel review websites and apps account for up to 42 percent of online sources used, and 89 percent of travellers say reviews are influential when deciding where to book. Nao Shitara, Senior Vice President Global Sales, TrustYou shares how reviews can be a good way to insure bookings for hoteliers and actions hoteliers can take when they have insights into aggregated reviews about their properties. 

<p>According to a report by hotel marketing agency, Travel Media Group (TMG), the average traveller visits anywhere from four to 38 websites before booking. More importantly, during the booking process, travel review websites and apps account for up to 42 percent of online sources used, and 89 percent of travellers say reviews are influential when deciding where to book. <strong>Nao Shitara, Senior Vice President Global Sales, TrustYou&nbsp;</strong>shares how reviews can be a good way to insure bookings for hoteliers and actions hoteliers can take when they have insights into aggregated reviews about their properties.&nbsp;</p>

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