ASEAN is one of the world's fastest growing games markets and global research firm Statista estimates that revenues for the mobile games segment in the region will reach US$3.48 billion (S$4.65 billion) this year - year-on-year growth of 16.4 percent. Jamie Lewin, Co-founder & CSO, Mana Partners shares how the value of gaming partnerships can be measured and the challenges that brands would face in embarking on a gaming collaboration. 

<p>ASEAN is one of the world's fastest growing games markets and global research firm Statista estimates that revenues for the mobile games segment in the region will reach US$3.48 billion (S$4.65 billion) this year - year-on-year growth of 16.4 percent. <strong>Jamie Lewin, Co-founder &amp; CSO, Mana Partners&nbsp;</strong>shares how the value of gaming partnerships can be measured and the challenges that brands would face in embarking on a gaming collaboration.&nbsp;</p>

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