The Adobe Experience Index surveying eight global markets revealed that consumers in Southeast Asia (SEA) are among those most likely to be excited by completely automated interactions with a company. How does this change the way brands focus their efforts? Scott Rigby, Head of Digital Transformation at Adobe Asia Pacific.

<p>The Adobe Experience Index surveying eight global markets revealed that consumers in Southeast Asia (SEA) are among those most likely to be excited by completely automated interactions with a company. How does this change the way brands focus their efforts? Scott Rigby, Head of Digital Transformation at Adobe Asia Pacific.</p>

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