The ONLY Group is Singapore's largest medical aesthetics group, consisting of four business units. They have a strict no discounts and sales promotion policy and rely on word-of-mouth advertising, rather than being price-competitive. How has this archaic strategy worked so well for them, taking them from humble beginnings to the 8 figure 100 staff strong business they are today? And how else are they staying competitive in the cutthroat aesthetics sector? We find out from co-founders, husband and wife team Jermaine Teo and Adren How.

<p>The ONLY Group is Singapore's largest medical aesthetics group, consisting of four business units. They have a strict no discounts and sales promotion policy and rely on word-of-mouth advertising, rather than being price-competitive. How has this archaic strategy worked so well for them, taking them from humble beginnings to the 8 figure 100 staff strong business they are today? And how else are they staying competitive in the cutthroat aesthetics sector? We find out from co-founders, husband and wife team Jermaine Teo and Adren How.</p>

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