One of the main factors that determines whether marketing efforts are effective is if you are targeting the right audience. Trichy Krishnan, Marketing Professor, NUS Business School and Geraldine Kor, Global Alliance Sales & Marketing Director at DXC Technology share more about the first steps businesses should take before implementing B2B and B2C marketing.

One of the main factors that determines whether marketing efforts are effective is if you are targeting the right audience.&nbsp;Trichy Krishnan, Marketing Professor, NUS Business School and Geraldine Kor, Global Alliance Sales &amp; Marketing Director at DXC Technology&nbsp;share more about the first steps businesses should take before implementing B2B and B2C marketing.

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