Singapore will be introducing a Singapore brand mark for local consumer lifestyle products in November and this is part of efforts to deepen the trusted premium for local brands. Nigel Smith, CEO & ECD, DIA Brands shares the challenges when coming up with a branding strategy and why it is important for Singapore to take up such an initiative especially during this crucial period of time. 

<p>Singapore will be introducing a Singapore brand mark for local consumer lifestyle products in November and this is part of efforts to deepen the trusted premium for local brands. <strong>Nigel Smith, CEO &amp; ECD, DIA Brands&nbsp;</strong>shares the challenges when coming up with a branding strategy and why it is important for Singapore to take up such an initiative especially during this crucial period of time.&nbsp;</p>

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