MONEY FM 89.3MONEY FM 89.3

Marketing Monday: Singapore brand mark to be introduced: But what values should it embody?

View descriptionShare

Singapore will be introducing a Singapore brand mark for local consumer lifestyle products in November and this is part of efforts to deepen the trusted premium for local brands. Nigel Smith, CEO & ECD, DIA Brands shares the challenges when coming up with a branding strategy and why it is important for Singapore to take up such an initiative especially during this crucial period of time. 

  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

MONEY FM 89.3

Social links
Recent clips
Browse 14,400 clip(s)