Sensory marketing is used to reach a customer’s senses and influence their behaviour, based on how a brand makes them feel. Junie Yeo, Marketing Director, Rentokil Initial Singapore and Sam John, Director of Business Development Asia, Prolitec shares more about sensory marketing and if businesses should invest in it.

Sensory marketing is used to reach a customer&rsquo;s senses and influence their behaviour, based on how a brand makes them feel. Junie Yeo, Marketing Director, Rentokil Initial Singapore and Sam John, Director of Business Development Asia, Prolitec&nbsp;shares more about sensory marketing and if businesses should invest in it.

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