Programmatic marketing has revolutionized the way brands advertise their products - and if you're a marketer, you should at least know the basics to stay relevant. Mitch Waters, Senior Vice President of Southeast Asia, Australia and New Zealand, The Trade Desk talks about how programmatic advertising works and what to take note of when you are venturing into it. 

<p>Programmatic marketing has revolutionized the way brands advertise their products - and if you're a marketer, you should at least know the basics to stay relevant.<strong> Mitch Waters, Senior Vice President of Southeast Asia, Australia and New Zealand, The Trade Desk&nbsp;</strong>talks about how programmatic advertising works and what to take note of when you are venturing into it.&nbsp;</p>

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