According to consultancy Kantar, marketers will also need to navigate the ‘data dilemma,’ meeting consumer demand for relevant, personalised content, without breaching trust and privacy. Pablo Gomez, Chief Digital Officer, Insights Division, APAC, Kantar shares with us 10 trends to look out for.

According to consultancy Kantar, marketers will also need to navigate the &lsquo;data dilemma,&rsquo; meeting consumer demand for relevant, personalised content, without breaching trust and privacy. Pablo Gomez, Chief Digital Officer, Insights Division, APAC, Kantar shares with us 10 trends to look out for.

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