Recently, a report by Nielsen showed that brand-switching is a new trend for Singaporeans. Bernard Ho, Senior Lecturer from the School of Film & Media Studies at Ngee Ann Polytechnic shares more about how the marketing of a business can help retain consumer loyalty.

<p>Recently, a report by Nielsen showed that brand-switching is a new trend for Singaporeans. <strong>Bernard Ho, Senior Lecturer from the School of Film &amp; Media Studies at Ngee Ann Polytechnic&nbsp;</strong>shares more about how the marketing of a business can help retain consumer loyalty.</p>

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