Brand consistency can be said to be reflective of a company’s values and its credibility. Shawn Lee, Associate Director of Brands, MediaOne and Mimrah Mahmood, Regional Director of Media Solutions APAC, Meltwater shares more about how brand consistency impacts a business and also how to manage it.

Brand consistency can be said to be reflective of a company&rsquo;s values and its credibility. Shawn Lee, Associate Director of Brands, MediaOne and Mimrah Mahmood, Regional Director of Media Solutions APAC, Meltwater&nbsp;shares more about how brand consistency impacts a business and also how to manage it.

Advertisement