Kantar has released their ‘Kantar’s Media Trends & Predictions 2021’ and this report will provide insights into which audience behaviours and industry dynamics will stick and also provide a deep understanding of 2021’s media consumer.
Pablo Gomez, Chief Digital Officer, North Asia, South East Asia and Pacific, Kantar shares the reason behind the change in audience behaviour and how advertisers, media owners, and social platforms can re-evaluate the way their media strategies are formulated.