How can you move your customers by inspiring change and inciting action through marketing? Why is it important for companies to engage in face-to-face conversations if they want to develop a world-class understanding of their customers? Michelle Martin speaks to Maneesh Sah, Executive Director of External Communications Asia Pacific at Aon on his book ‘A New Marketer’.

<p>How can you move your customers by inspiring change and inciting action through marketing? Why is it important for companies to engage in face-to-face conversations if they want to develop a world-class understanding of their customers? Michelle Martin speaks to Maneesh Sah, Executive Director of External Communications Asia Pacific at Aon on his book &lsquo;<em>A New Marketer</em>&rsquo;.</p>

Advertisement