As consumers, we’re spoilt for choices these days given the variety and aplenty amount of products that are readily available for us. And as traditional selling approaches fail to meet the evolved standards of today’s buyer, what do sellers need to know to get good business? Here’s one company that understands disruption and therefore invented the concept of ‘modern selling’ by helping sellers stay one step ahead even as consumers’ demands and businesses rapidly changes. Tim MacCartney, Managing Director of Miller Heiman Group APAC shares more.