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Influence: Prof David Reeb, National University of Singapore

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Professor David Reeb is one of the most often cited and well-known scholars on family-controlled firms. He has been featured Wall Street Journal, BusinessWeek, The Economist Forbes, Financial Times among many other major news outlets. He speaks with The Curve about what Behavioral Finance is, and whether you can change your behaviour and biases to bring about a more effective investment strategy.

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