It was found In a global study that 91 percent of consumers said they were likely to switch to a brand that supports a good cause, given similar price and quality. Arthur Altounian, Client Director, INCA APAC shares the positive impacts of cause marketing on brands and how brands can identify the right influencers for their cause-related marketing campaigns. 

<p>It was found In a global study that 91 percent of consumers said they were likely to switch to a brand that supports a good cause, given similar price and quality.&nbsp;<strong>Arthur Altounian, Client Director, INCA APAC&nbsp;</strong>shares the positive impacts of cause marketing on brands and how brands can identify the right influencers for their cause-related marketing campaigns.&nbsp;</p>

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