Research has shown that brands that take a human approach are better at connecting with consumers and gaining trust. It was also found that brands that behave like humans find more favour with consumers. Arvin Tang, Managing Director, AKÏN shares what Human Brand Methodology (HBM) is and how important it can be for a brand.

<p>Research has shown that brands that take a human approach are better at connecting with consumers and gaining trust.&nbsp;It was also found that brands that behave like humans find more favour with consumers. <strong>Arvin Tang, Managing Director, AK&Iuml;N&nbsp;</strong>shares what Human Brand Methodology (HBM) is and how important it can be for a brand.</p>

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