Looking at sheer sales volume - nothing quite comes close to China’s annual Singles Day discount festival. 

Sales in that 24 hour period are double what Amazon generates in an entire month. 

But this year is different - retail has been hit hard by the Covid-19 pandemic. 

Bain & Company have  issued a report titled “Will Covid-19 Change Singles Day”.

To find out, Prime Time's Rachel Kelly spoke to Jonathan Cheng, Partner and Head of Greater China Retail, Bain & Company.

Looking at sheer sales volume - nothing quite comes close to China&rsquo;s annual Singles Day discount festival.&nbsp;
Sales in that 24 hour period are double what Amazon generates in an entire month.&nbsp;
But this year is different - retail has been hit hard by the Covid-19 pandemic.&nbsp;
Bain &amp; Company have&nbsp; issued a report titled &ldquo;Will Covid-19 Change Singles Day&rdquo;.
To find out, Prime Time's Rachel Kelly spoke to Jonathan Cheng, Partner and Head of Greater China Retail, Bain &amp; Company.

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