SMEs need to understand that brand building is a necessity, not a luxury. SMEs are under extreme resource constraints and need to figure out how to break through the clutter, to let their target audience know that they have a solution for a critical problem. Entrepreneurs - or early stage startups or SMEs - often commit the mistake of looking at marketing and brand creation as an afterthought. Regional Marketing Director at Klook, Marcus Yong, shares how SMEs can overcome their challenges and restraints and include an effective branding strategy.

<p dir="ltr">SMEs need to understand that brand building is a necessity, not a luxury. SMEs are under extreme resource constraints and need to figure out how to break through the clutter, to let their target audience know that they have a solution for a critical problem. Entrepreneurs - or early stage startups or SMEs - often commit the mistake of looking at marketing and brand creation as an afterthought. Regional Marketing Director at Klook, Marcus Yong, shares how SMEs can overcome their challenges and restraints and include an effective branding strategy.</p>

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